ISSN 2317-0123 (VERSION ONLINE)
ISSN 1983-9456 (PRINTED VERSION 2008-2013)
pt-BRen-GB
 
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 COVER > PMKT – Brazilian Journal of Marketing, Opinion and Media Research
 

The PMKT – Brazilian Journal of Marketing, Opinion and Media Research is a quarterly publication and bilingual (Portuguese and English) that resulted from the realization of a purpose of ABEP - Brazilian Association of Research Companies having a publication that would encourage the development of marketing, opinion and media research in Brazil.

Mission

The PMKT is addressed to academics and professionals of marketing, opinion and media research that need to be at the frontier of knowledge of these activities and their methods, research techniques and their applications. PMKT is the only Brazilian magazine geared to treat philosophically, methodological, conceptual and technical aspects of marketing, opinion and media research.

Vision

Promote the dissemination of updated knowledge of marketing, opinion and media research, through articles and other scientific publication by reputable and impartial manner.

Objectives

Arising in 2008, twice a year, published in April and October of each year and aimed at professionals, academics and marketing research students, the magazine has well-defined objectives that are:

  • Be a regular technique in publishing of scientific journals, with original articles in the field of marketing research, opinion and media;
  • To be a scientific journals with original articles from marketing, opinion and media research area;
  • Promote interest and positive debate, throughout the marketing and research environment, in academia, in media and in other segments or sectors that, somehow, the related themes.
 
  

PMKT – Brazilian Journal of Marketing, Opinion, and Media Research

ISSN: 2317-0123 (version online)

ISSN: 1983-9456 (printed 2008-2013)



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