The PMKT – Brazilian Journal of Marketing, Opinion and Media Research is a quarterly publication and bilingual (Portuguese and English) that, in 2008, resulted from the realization of a purpose of ABEP - Brazilian Association of Research Companies having a publication that would encourage the development of marketing, opinion and media research in Brazil.
The PMKT is addressed to academics and professionals of marketing, opinion and media research that need to be at the frontier of knowledge of these activities and their methods, research techniques and their applications. PMKT is the only Brazilian magazine geared to treat philosophically, methodological, conceptual and technical aspects of marketing, opinion and media research.
Promote the dissemination of updated knowledge of marketing, opinion and media research, through articles and other scientific publication by reputable and impartial manner.
Arising in 2008, twice a year, published in April and October of each year and aimed at professionals, academics and marketing research students, the magazine has well-defined objectives that are:
- To be a technical-scientific publication, with original articles of the areas of marketing and marketing, opinion and media research;
- To be a scientific journals with original articles from marketing, opinion and media research area;
- Promote interest and positive debate, throughout the marketing and research environment, in academia, in media and in other segments or sectors that, somehow, the related themes.