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v. 7 – n. 2 – OCT. 2014

Measurement and Verification Scales: a Comparative Analysis between the Likert and Phrase Completion Scales
Severino Domingos da Silva Júnior/ Francisco José Costa
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Social TV - A New Paradigm for TV Media Consumption in Brazil
Adriana Carneiro Rocha
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The Dynamics of the Use of Social Networks in the Communication Process by Micro and Small Textile Firms: an Exploratory Study 
Marcela Bortotti Favero/ Francisco J. S. M. Alvarez
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Indicators of Corruption Perception: Variations under the Effect of the Media and Political Behavior
Pedro Soares Fraiha
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Net Activism: Interfaces between the New Public Opinion and Brands
Livia Lancia Noronha Bellato
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PMKT – Brazilian Journal of Marketing, Opinion, and Media Research

ISSN: 2317-0123 (version online)

ISSN: 1983-9456 (printed 2008-2013)



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