ISSN 2317-0123 (ON-LINE)  
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v. 8 – n. 2 – OCT. 2015

SUMMARY

ARTICLES

Study on the Evaluation of the External Value of the Brand 
Daniel Nascimento Pereira Silva/ António Cardoso/ Mário João Freitas de Sousa Basto
[ DOWNLOAD]

Criteria for Choice and Consumer Consumption Habits of Fashion Products and Apparel
Maria Zulmira Bessa Amorim Nascimento Cunha
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Eduardismo, Lulismo “Exit” and Election Commotion - Which Motivated Paulo Câmara Electoral Success for the Government of Pernambuco?
Adriano Oliveira/ Gabriella Fidelis/ Mariana Barros
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Measurement and Result Variations in Research with Data Collection through Online and Printed Questionnaire
Diana Lúcia Teixeira de Carvalho/ Francisco José da Costa/ Josemar Jeremias Bandeira de Souza
[ DOWNLOAD]

 
  

PMKT – Brazilian Journal of Marketing, Opinion, and Media Research

ISSN: 2317-0123 (version online)

ISSN: 1983-9456 (printed 2008-2013)



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