Publicações | Revista PMKT

2017

In September/2016 the PMKT had all its previous editions renumbered according to the orientation contained in the report issued at the XLVI Meeting of the Consultative Committee of the SciELO Brazil Collection, in response to the request for indexing. In order to avoid loss of continuity, the previous numbering is presented in parallel with the new renumbering.

All Publications

Current

Numbering Updated

Numbering 01

V.10 - No.1 - Jan. - Apr. 2017
Bonança and squall – Ten years that enchanted and disappointed the Brazilian consumer

Alessandro Martins Alves
Thiago Graça Ramos
Juliana Macedo

Pg.: 1-14 | Bandeira Download PDF | Download PDF

V.10 - No.1 - Jan. - Apr. 2017
PCs versus smartphones: Study on differences between responses in collecting data in online dashboards

Cassiano Albuquerque
Carlos Ochoa
Enric Cid
Fernando Possidônio

Pg.: 15-27 | Bandeira Download PDF | Download PDF

V.10 - No.1 - Jan. - Apr. 2017
New family arrangements: A challenge for marketing

Ana Helena Meirelles Reis

Pg.: 28-46 | Bandeira Download PDF | Download PDF

V.10 - No.1 - Jan. - Apr. 2017
Development and testing of a scale to assess the quality perceived by consumers of pay-TV services

Franklin Souza de Abreu
Gustavo Souki
Luiz Rodrigo

Pg.: 47-63 | Bandeira Download PDF | Download PDF

V.10 - No.1 - Jan. - Apr. 2017
Use of item response theory to determine the reliability of scales

Rafael Lucian

Pg.: 64-73 | Bandeira Download PDF | Download PDF

V.10 - No.1 - Jan. - Apr. 2017
Customer retention and loyalty strategy in beauty salons in Belo Horizonte: A comparative study between target customers

Glesdiriana Ferreira da Cruz
Sandro Patrício Ananias

Pg.: 74-81 | Bandeira Download PDF | Download PDF

V.10 - No.1 - Jan. - Apr. 2017
New customer satisfaction model for the energy distribution sector in Portugal

Manuel Afonso Machado
Mário João F. S. Basto

Pg.: 82-101 | Bandeira Download PDF | Download PDF

Numbering 02

V.10 - No.2 - May - Aug. 2017
Candidate sentiment index and voting intention. Can these indicators coexist?

Rodrigo Otávio de Araújo Ribeiro
Reinaldo Gomes Morais
Patrícia Pavanelli
Bruna Suzzara Bueno de Miranda

Pg.: 102-123 | Bandeira Download PDF | Download PDF

V.10 - No.2 - May - Aug. 2017
Editorial marketing in the Balanço Geral program - The case study Ótica do Mercado

Mozarth Dias de Almeida Miranda
Victor Tomazinho Bartolazzi

Pg.: 124-135 | Bandeira Download PDF | Download PDF

V.10 - No.2 - May - Aug. 2017
The influence of users' demographic characteristics on their decision to adopt mobile banking

Beatriz Santelli Braga
José Geraldo Pereira Barbosa

Pg.: 136-153 | Bandeira Download PDF | Download PDF

V.10 - No.2 - May - Aug. 2017
Far beyond fragrance - Exploring the store environment from a gender perspective

Marianny Jessica de Brito Silva
Isis Larissa Nóbrega Macêdo

Pg.: 154-169 | Bandeira Download PDF | Download PDF

V.10 - No.2 - May - Aug. 2017
Study on the evaluation of the internal value of the brand

Daniel Nascimento Pereira Silva
António Cardoso
Mário Basto

Pg.: 170-189 | Bandeira Download PDF | Download PDF

V.10 - No.2 - May - Aug. 2017
An interpretivist approach to sustainability based on narratives in the Mining Sector

Flavia Luzia Oliveira da Cunha Galindo
Barbara Maria Meneses Gomes

Pg.: 190-206 | Bandeira Download PDF | Download PDF

V.10 - No.2 - May - Aug. 2017
Women graduated in Business Administration in Brazil

Mauro Kreuz
Fauze Najib Mattar
José Samuel de Miranda Mello Jr.

Pg.: 207-226 | Bandeira Download PDF | Download PDF

V.10 - No.2 - May - Aug. 2017
Market regionalization of multinational food companies - Low-income consumer behavior in Recife-PE

Brenda Sales Meireles de Lemos
Tales Wanderley Vital

Pg.: 227-238 | Bandeira Download PDF | Download PDF

V.10 - No.2 - May - Aug. 2017
Understanding the purchase of pirated products - The influence of denial strategies and consumer ethics

Marcos Ferreira Santos

Pg.: 239-265 | Bandeira Download PDF | Download PDF

Numbering 03

V.10 - No.3 - Sep. - Dec. 2017
Co-creation of higher management education supported by the Design Thinking tool

Larissa Medianeira Bolzan
Rogério Leite Gonzales
Elaine Di Diego Antunes

Pg.: 266-297 | Bandeira Download PDF | Download PDF

V.10 - No.3 - Sep. - Dec. 2017
Comparison between two formulas used to calculate the engagement rate based on the percentage of views and the total number of fans

Vilson Gil Pillat
Valdir Gil Pillat

Pg.: 298-309 | Bandeira Download PDF | Download PDF

V.10 - No.3 - Sep. - Dec. 2017
Brand equity or discounts - Consumer purchase intention under the moderating influence of perceived political-economic crisis

Flávio Santino Bizarrias
Marlette Cassia Oliveira Ferreira
Jussara Goulart da Silva
Jussara da Silva Teixeira Cucato

Pg.: 310-325 | Bandeira Download PDF | Download PDF

V.10 - No.3 - Sep. - Dec. 2017
Relationship Marketing - A Premium Outlet Case Study

Alessandra Barroso Moreira

Pg.: 326-343 | Bandeira Download PDF | Download PDF

V.10 - No.3 - Sep. - Dec. 2017
Social marketing - The evolution of studies in Brazil

Marcos Vinício de Paula
Naim Kansaon Tarabai
Gutemberg de Souza

Pg.: 344-357 | Bandeira Download PDF | Download PDF

V.10 - No.3 - Sep. - Dec. 2017
The formation of the researcher and the ethical construction of academic works in Administration, the perception of students and professors of a Graduate Program

Sílvio Luiz de Paula
Suiane Valença Brandão
Claudinete de Fátima Silva Oliveira Santos

Pg.: 358-374 | Bandeira Download PDF | Download PDF

V.10 - No.3 - Sep. - Dec. 2017
The New Economic Sociology in Management Research in Brazil

Gustavo Herkenhoff Moreira
Marisol Rodriguez Goia

Pg.: 375-388 | Bandeira Download PDF | Download PDF

V.10 - No.3 - Sep. - Dec. 2017
Public-Private Partnerships and promotion of smart city initiatives - Insights from Rio de Janeiro

Renan Henrique de Oliveira
Monica Pinhanez

Pg.: 389-402 | Bandeira Download PDF | Download PDF