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In September/2016 the PMKT had all its previous editions renumbered according to the orientation contained in the report issued at the XLVI Meeting of the Consultative Committee of the SciELO Brazil Collection, in response to the request for indexing. In order to avoid loss of continuity, the previous numbering is presented in parallel with the new renumbering.
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V.12 - No.3 - Sep.- Dec. 2019
Understanding the Mediation of Digital Platforms in the Sharing Economy
Alexandre Borba da Silveira
Norberto Hoppen
Pg.: 187-199 | 
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V.12 - No.3 - Sep.- Dec. 2019
Consumer Perception of Luxury Fashion Brands' Publications on Social Networks
Maria Nascimento Cunha
Pg.: 200-215 | Download PDF
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V.12 - No.3 - Sep.- Dec. 2019
Smartphone and Benefits Sought by Consumers - A Descriptive Study
Lorena Righi Afonso
Claudio Alberto de Moraes
Pg.: 216-232 | Download PDF
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V.12 - No.3 - Sep.- Dec. 2019
A Scale for Measuring the Perception of Conscious Purchasing Benefits
Maximiliano Gonetecki de Oliveira
Zaki Akel Sobrinho
Pedro Steiner Neto
Pg.: 232-245 | Download PDF
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V.12 - No.3 - Sep. - Dec. 2019
Feminine Stereotypes in Advertising - A Systematic Review of the Literature
Fernanda Almeida Marcon
Martin de La Martiniere Petroll
Ludmila Bandeira Lima Barros
Rudimar Antunes da Rocha
Pg.: 246-270 | Download PDF
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V.11 - No.3 - Sep. - Dec. 2018
Rose logistics chain management
Mariela Carmignani Grisotto
José Vicente Caixeta Filho
Pg.: 245-260 | Download PDF
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V.11 - No.3 - Sep. - Dec. 2018
Career versus Motherhood - Regulating inequality in the labor market
Alisson Bittencourt Bueno de Camargo
Débora Pinheiro da Silva Montibeler
Pg.: 261-271 | Download PDF
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V.11 - No.3 - Sep. - Dec. 2018
Consumer Engagement Journey through Marketing 4.0 and Big Data
Norberto Almeida de Andrade
Giuliano Carlo Rainatto
Jucilene Moreira de Barros Faria
André Luis da Silva
Pg.: 272-287 | Download PDF
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V.11 - No.3 - Sep. - Dec. 2018
Social networks and digital influencers - A description of influences on digital consumption behavior
Guilherme Juliani de Carvalho
Pg.: 288-299 | Download PDF
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V.11 - No.3 - Sep. - Dec. 2018
Theoretical attributes in research on innovation in services
Marlon Bruno Matos Paiva
Clara Suzana Cardoso Braga
Antonio Carlos Coelho
Pg.: 300-313 | Download PDF
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V.11 - No.3 - Sep. - Dec. 2018
Mass Media X Digital Media - Which sector is the contemporary public migrating to?
Daniela Figueiredo Caneca
Pg.: 314-329 | Download PDF
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V.10 - No.3 - Sep. - Dec. 2017
Co-creation of higher management education supported by the Design Thinking tool
Larissa Medianeira Bolzan
Rogério Leite Gonzales
Elaine Di Diego Antunes
Pg.: 266-297 | Download PDF
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V.10 - No.3 - Sep. - Dec. 2017
Comparison between two formulas used to calculate the engagement rate based on the percentage of views and the total number of fans
Vilson Gil Pillat
Valdir Gil Pillat
Pg.: 298-309 | Download PDF
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V.10 - No.3 - Sep. - Dec. 2017
Brand equity or discounts - Consumer purchase intention under the moderating influence of perceived political-economic crisis
Flávio Santino Bizarrias
Marlette Cassia Oliveira Ferreira
Jussara Goulart da Silva
Jussara da Silva Teixeira Cucato
Pg.: 310-325 | Download PDF
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V.10 - No.3 - Sep. - Dec. 2017
Relationship Marketing - A Premium Outlet Case Study
Alessandra Barroso Moreira
Pg.: 326-343 | Download PDF
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V.10 - No.3 - Sep. - Dec. 2017
Social marketing - The evolution of studies in Brazil
Marcos Vinício de Paula
Naim Kansaon Tarabai
Gutemberg de Souza
Pg.: 344-357 | Download PDF
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V.10 - No.3 - Sep. - Dec. 2017
The formation of the researcher and the ethical construction of academic works in Administration, the perception of students and professors of a Graduate Program
Sílvio Luiz de Paula
Suiane Valença Brandão
Claudinete de Fátima Silva Oliveira Santos
Pg.: 358-374 | Download PDF
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V.10 - No.3 - Sep. - Dec. 2017
The New Economic Sociology in Management Research in Brazil
Gustavo Herkenhoff Moreira
Marisol Rodriguez Goia
Pg.: 375-388 | Download PDF
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V.10 - No.3 - Sep. - Dec. 2017
Public-Private Partnerships and promotion of smart city initiatives - Insights from Rio de Janeiro
Renan Henrique de Oliveira
Monica Pinhanez
Pg.: 389-402 | Download PDF
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V.09 - No.3 - Sep. - Dec. 2016
Influence of brands' digital presence on e-commerce
Marcos Daniel Navas Munoz
Pg.: 164-179 | Download PDF
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V.09 - No.3 - Sep. - Dec. 2016
I can't live without it - When the cell phone stopped being superfluous1
Alessandro Martins Alves
Erick Silva Vasconcelos
Thiago G. Ramos
Dorival Soares da Mata-Machado
Pg.: 180-192 | Download PDF
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V.09 - No.3 - Sep. - Dec. 2016
The journey of television consumption on different platforms in the Liquid Content Era
Juliana Sawaia
Fabia Juliasz
Tiago Crippa
Karine Kakazu
Pg.: 193-213 | Download PDF
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V.09 - No.3 - Sep. - Dec. 2016
Semiotic analysis of cultural production as a way of understanding contemporary targets
Bruno Pompeu
Marcia Akinaga
Pg.: 214-234 | Download PDF
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V.09 - No.3 - Sep. - Dec. 2016
Don't miss the tram of the digital world - Are brands ready for the world without rules and constantly changing?
Fernanda Alicia Torrez Alcocer Bassanello
Pg.: 235-244 | Download PDF
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V.09 - No.3 - Sep. - Dec. 2016
Glocal Segmentation
Luiz Sá Lucas
Leonardo Soares
Wagner Esteves
Pg.: 245-257 | Download PDF
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V.09 - No.3 - Sep. - Dec. 2016
The new post-gender world - The emerging gender codes in brand communication
Raquel de Oliveira Siqueira
Pg.: 258-281 | Download PDF
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V.06 - No.3 - Oct. 2013
Why and How Students Complain: A Study on the Intentions and Implications of University Complaints
Tânia Modesto Veludo-de-Oliveira
Antonio Benedito de Oliveira Jr.
Rogerio Scabim Morano
Paulo Cesar Calábria
Omar Magalhães Dias
Pg.: 1-14 | Download PDF
V.06 - No.3 - Oct. 2013
Pre-Purchase E-Commerce Quality Signaling: Differences Between Luxury and Massive Retailer Websites
Ana Akemi Ikeda
Camila Assis Martins
Marcos Cortez Campomar
Pg.: 15-33 | Download PDF
V.06 - No.3 - Oct. 2013
Statistical Analysis of the Differentiation and Profitability Strategy of Companies in the Auto Parts Industry in Brazil
Viviane Chunques Gervasoni
George Bedinelli Rossi
Dirceu da Silva
Pg.: 34-45 | Download PDF
V.06 - No.3 - Oct. 2013
Smartphone Experience Marketing: Co-Creating Value through Mobile Applications
Mariana de Freitas Coelho
Pedro Ferraz de Andrade Augusto dos Santos
Pg.: 45-66 | Download PDF
V.06 - No.3 - Oct. 2013
Promotion through pamphlets and the consumer's purchase decision: a quantitative-descriptive research
Karoline dos Santos Lino
Cynthia Cristina dos Santos
Diego Brizante dos Santos
Monik Mitsuko Matsumoto
Priscila Pennella Cardoso
Tamyres Matiko Yamamoto
Giuliana Isabella
Pg.: 67-87 | Download PDF
V.06 - No.3 - Oct. 2013
Environmentally Responsible Practices in Supermarkets: A Study of Relevance to Consumers
Fernando Shigueo Omoto Bittar
João Eduardo de Oliveira Duarte Ferreira
Maria Lucia Borba
Bassiro Só
Pg.: 88-105 | Download PDF
V.06 - No.3 - Oct. 2013
Analysis of Private Label Management in Medium-Sized Retailers
Daniela Vasconcelos Arruda
Vérica Marconi Freitas de Paula
Verônica Angélica Freitas de Paula
Pg.: 106-122 | Download PDF
V.06 - No.3 - Oct. 2013
Marketing Information Management in Construction Materials Retail Cooperation Networks in Paraná: A Multicase Study
Sandro Deretti
Mirian Palmeira
Pg.: 123-147 | Download PDF
V.06 - No.3 - Oct. 2013
Modeling and Predictive Monitoring of Municipal Elections in the City of São Paulo through the Decision Tree Technique
Claudia Sciortino de Reina
Diego Monteforte Pintor
Pg.: 148-166 | Download PDF
V.06 - No.3 - Oct. 2013
Consumer Behavior of Low-Income Women: Study with Hair Care Services in Beauty Salons
Sergio Ricardo Goes Oliveira
Edivaldo Pereira da Silva Filho
Pg.: 167-185 | Download PDF
V.06 - No.3 - Oct. 2013
Influence of Nutritional Information on the Choice of Food Products: An Application of the Joint Analysis Technique
Ana Augusta Ferreira de Freitas
Mariana Chaves Pereira
Pg.: 187-199 | Download PDF
V.05 - No.3 - Oct. 2012
CONSCIOUS CONSUMPTION PROFILE THROUGH INDIVIDUAL ATTITUDES AND BEHAVIORS: A STUDY WITH THE POPULATION OF RECIFE/PE
Minelle Enéas da Silva
Ana Paula Machado Corrêa
Ana Carolina Vital da Costa
Ana Elisabeth Cavalcanti de Albuquerque
José Álvaro Jardim de Almeida
Pg.: 37-43 | Download PDF
V.13 - No.1 - Oct. 2013
Why and How Students Complain: A Study on the Intentions and Implications of University Complaints
Tânia Modesto Veludo-de-Oliveira
Antonio Benedito de Oliveira Jr.
Rogerio Scabim Morano
Paulo Cesar Calábria
Omar Magalhães Dias
Pg.: 1-14 | Download PDF
V.13 - No.1 - Oct. 2013
Pre-Purchase E-Commerce Quality Signaling: Differences Between Luxury and Massive Retailer Websites
Ana Akemi Ikeda
Camila Assis Martins
Marcos Cortez Campomar
Pg.: 15-33 | Download PDF
V.13 - No.1 - Oct. 2013
Statistical Analysis of the Differentiation and Profitability Strategy of Companies in the Auto Parts Industry in Brazil
Viviane Chunques Gervasoni
George Bedinelli Rossi
Dirceu da Silva
Pg.: 34-45 | Download PDF
V.13 - No.1 - Oct. 2013
Smartphone Experience Marketing: Co-Creating Value through Mobile Applications
Mariana de Freitas Coelho
Pedro Ferraz de Andrade Augusto dos Santos
Pg.: 45-66 | Download PDF
V.13 - No.1 - Oct. 2013
Promotion through pamphlets and the consumer's purchase decision: a quantitative-descriptive research
Karoline dos Santos Lino
Cynthia Cristina dos Santos
Diego Brizante dos Santos
Monik Mitsuko Matsumoto
Priscila Pennella Cardoso
Tamyres Matiko Yamamoto
Giuliana Isabella
Pg.: 67-87 | Download PDF
V.13 - No.1 - Oct. 2013
Environmentally Responsible Practices in Supermarkets: A Study of Relevance to Consumers
Fernando Shigueo Omoto Bittar
João Eduardo de Oliveira Duarte Ferreira
Maria Lucia Borba
Bassiro Só
Pg.: 88-105 | Download PDF
V.13 - No.1 - Oct. 2013
Analysis of Private Label Management in Medium-Sized Retailers
Daniela Vasconcelos Arruda
Vérica Marconi Freitas de Paula
Verônica Angélica Freitas de Paula
Pg.: 106-122 | Download PDF
V.13 - No.1 - Oct. 2013
Marketing Information Management in Construction Materials Retail Cooperation Networks in Paraná: A Multicase Study
Sandro Deretti
Mirian Palmeira
Pg.: 123-147 | Download PDF
V.13 - No.1 - Oct. 2013
Modeling and Predictive Monitoring of Municipal Elections in the City of São Paulo through the Decision Tree Technique
Claudia Sciortino de Reina
Diego Monteforte Pintor
Pg.: 148-166 | Download PDF
V.13 - No.1 - Oct. 2013
Consumer Behavior of Low-Income Women: Study with Hair Care Services in Beauty Salons
Sergio Ricardo Goes Oliveira
Edivaldo Pereira da Silva Filho
Pg.: 167-185 | Download PDF
V.13 - No.1 - Oct. 2013
Influence of Nutritional Information on the Choice of Food Products: An Application of the Joint Analysis Technique
Ana Augusta Ferreira de Freitas
Mariana Chaves Pereira
Pg.: 186-199 | Download PDF
V.10 - No.1 - Oct. 2012
CONSCIOUS CONSUMPTION PROFILE THROUGH INDIVIDUAL ATTITUDES AND BEHAVIORS: A STUDY WITH THE POPULATION OF RECIFE/PE
Minelle Enéas da Silva
Ana Paula Machado Corrêa
Ana Carolina Vital da Costa
Ana Elisabeth Cavalcanti de Albuquerque
José Álvaro Jardim de Almeida
Pg.: 37-43 | Download PDF