Publicações | Revista PMKT

Current

In September/2016 the PMKT had all its previous editions renumbered according to the orientation contained in the report issued at the XLVI Meeting of the Consultative Committee of the SciELO Brazil Collection, in response to the request for indexing. In order to avoid loss of continuity, the previous numbering is presented in parallel with the new renumbering.

All Publications

Current

V.13 – Nº.1 – Jan.- Jun. 2020
Digital Transformation and the Fourth Industrial Revolution - Disruptive Innovation Theory - Essay

Norberto de Almeida Andrade
Giuliano Carlo Rainatto
Genésio Renovato da Silva Neto
Jucilene Moreira de Barros Faria

Pg.: 1-15 | Bandeira Download PDF | Download PDF

V.13 – Nº.1 – Jan.- Jun. 2020
Marketing Intelligence and Customer Relationship Management - A Quantitative Study

Eduardo da Silva Pinto
Diogo Cruz
Maria Nascimento Cunha

Pg.: 16-31 | Bandeira Download PDF | Download PDF

V.13 – Nº.1 – Jan.- Jun. 2020
Plus Size Fashion Ads in Brazilian Retail - How Overweight Consumers Evaluate

João Henriques de Sousa Júnior
Francisco Vicente Sales Melo

Pg.: 32-42 | Bandeira Download PDF | Download PDF

V.13 – Nº.1 – Jan.- Jun. 2020
Consumer Culture Theory (CCT) - A Literature Review

Lucas Emmanuel Nascimento Silva
Manoel Bastos Gomes Neto
Rebeca da Rocha Grangeiro
Jailson Santana Carneiro

Pg.: 43-59 | Bandeira Download PDF | Download PDF

V.13 – Nº.1 – Jan.- Jun. 2020
Love Plastic - A Love Case for the Melissa Brand

Júlia Bragagnolo
Liliane Antunes Rohde
Frederike Monika Budiner Mette

Pg.: 60-77 | Bandeira Download PDF | Download PDF

V.13 – Nº.1 – Jan.- Jun. 2020
Relationship Marketing in the Fashion World - A Case Study of the Carioca FARM Brand

Juliara Oliveira dos Santos

Pg.: 78-93 | Bandeira Download PDF | Download PDF

V.13 – Nº.1 – Jan.- Jun. 2020
The Influences of Persuasion Techniques on Online Consumer Purchasing Behavior in the Beauty Segment – Experimental Actions Applied on Instagram (IB Imports)

Isabela Mambreu de Souza Siqueira
Mozarth Dias Almeida Miranda
Thiara Mourão Fernandes da Costa

Pg.: 94-110 | Bandeira Download PDF | Download PDF

V.13 – Nº.1 – Jan.- Jun. 2020
Corporate Social Responsibility and Ethics in the Training of Students in the Administration Area

Edson Roberto Scharf
Stephanie Tonn Goulart Moura
Christine Elena Bianchi
Adriana Kroenke

Pg.: 111-125 | Bandeira Download PDF | Download PDF