Home | Publications
In September/2016 the PMKT had all its previous editions renumbered according to the orientation contained in the report issued at the XLVI Meeting of the Consultative Committee of the SciELO Brazil Collection, in response to the request for indexing. In order to avoid loss of continuity, the previous numbering is presented in parallel with the new renumbering.
V.01 - No.1 - Sep. 2008
THE MARKETING, OPINION AND MEDIA RESEARCH SECTOR IN BRAZIL
FAUZE NAJIB MATTAR
Pg.: 8-14 | 
Download PDF
V.01 - No.1 - Sep. 2008
MINIMIZING RISKS IN SEGMENTATION STUDIES USING CLUSTER ENSEMBLES
LUIZ CAMPOS DE SÁ LUCAS
Pg.: 16-23 | Download PDF
V.01 - No.1 - Sep. 2008
EXPERIENCE AT THE POINT OF SALE AND ITS INFLUENCE ON SATISFACTION, LOYALTY AND TRUST: AN ANALYSIS IN THE RETAIL BOOKSTORE SEGMENT
DIEGO GUILHERME BONFIM
FRANCISCO JOSÉ DA COSTA
ALEXANDRE SANTIAGO FREIRE
CALIANA BARROS MOREIRA
DAVI MONTEFUSCO DE OLIVEIRA
Pg.: 26-40 | Download PDF
V.01 - No.1 - Sep. 2008
PROPOSAL OF A MODEL FOR INFORMATION MANAGEMENT: CASE STUDY IN THE AREA OF MARKETING RESEARCH
LEANDRO LOMBARDI
Pg.: 42-55 | Download PDF
V.01 - Sep. 2008
THE MARKETING, OPINION AND MEDIA RESEARCH SECTOR IN BRAZIL
FAUZE NAJIB MATTAR
Pg.: 8-14 | Download PDF
V.01 - Sep. 2008
MINIMIZING RISKS IN SEGMENTATION STUDIES USING CLUSTER ENSEMBLES
LUIZ CAMPOS DE SÁ LUCAS
Pg.: 16-23 | Download PDF
V.01 - Sep. 2008
EXPERIENCE AT THE POINT OF SALE AND ITS INFLUENCE ON SATISFACTION, LOYALTY AND TRUST: AN ANALYSIS IN THE RETAIL BOOKSTORE SEGMENT
DIEGO GUILHERME BONFIM
FRANCISCO JOSÉ DA COSTA
ALEXANDRE SANTIAGO FREIRE
CALIANA BARROS MOREIRA
DAVI MONTEFUSCO DE OLIVEIRA
Pg.: 26-40 | Download PDF
V.01 - Sep. 2008
PROPOSAL OF A MODEL FOR INFORMATION MANAGEMENT: CASE STUDY IN THE AREA OF MARKETING RESEARCH
LEANDRO LOMBARDI
Pg.: 40-55 | Download PDF