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In September/2016 the PMKT had all its previous editions renumbered according to the orientation contained in the report issued at the XLVI Meeting of the Consultative Committee of the SciELO Brazil Collection, in response to the request for indexing. In order to avoid loss of continuity, the previous numbering is presented in parallel with the new renumbering.
V.02 - No.1 - Mar. 2009
EVOLUTION OF DIFFERENT TYPES OF MEDIA IN THE FUTURE: AN APPLICATION OF THE DELPHI TECHNIQUE
GUILHERME CALDAS DE CASTRO
CAMILA AROUXA DE SOUZA
ROSANA MOURA DE ANDRADE
Pg.: 8-17 | 
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V.02 - No.1 - Mar. 2009
A LUXURY FOR EVERY BRAZIL
RICARDO MOURA
IZABELA GAZZOLA
Pg.: 18-24 | Download PDF
V.02 - No.1 - Mar. 2009
ETHNOGRAPHIC RESEARCH: A STUDY OF THE USE OF THIS INSTRUMENT BY MARKETING RESEARCH PROFESSIONALS
TANIA MAIA
Pg.: 26-36 | Download PDF
V.02 - No.1 - Mar. 2009
ANALYSIS OF CRITICAL INCIDENTS: PRACTICAL USE OF THIS METHODOLOGY IN A SURVEY OF USER SATISFACTION OF BANKING SERVICES
JANINE KUROSKI FISCHER
JERUSA BETINA SCHROEDER
GÉRSON TONTINI
Pg.: 38-46 | Download PDF
V.02 - No.2 - Sep. 2009
YOUNG CONSUMER BEHAVIOR THROUGH VARIOUS MEDIA ALTERNATIVES
SILVIO TADEU BERTONCELLO
EDSON CRESCITELLI
Pg.: 8-19 | Download PDF
V.02 - No.2 - Sep. 2009
SATURATION IN QUALITATIVE RESEARCH: EMPIRICAL ESTIMATE OF SIZING
HERMANO ROBERTO THIRYCHERQUES
Pg.: 20-27 | Download PDF
V.02 - No.2 - Sep. 2009
CONTRIBUTION OF MARKETING RESEARCH TO THE DEFINITION OF GOODS AND SERVICES PRICING STRATEGIES
LUIS PILLI
Pg.: 28-36 | Download PDF
V.02 - No.2 - Sep. 2009
REFLECTIONS ON THE USE OF PROJECTIVE TECHNIQUES IN CONDUCTING QUALITATIVE RESEARCH IN MARKETING
ELIANE CRISTINE FRANCISCO-MAFEZZOLLI
CAROLINA FABRIS
CLARA MÁRCIA RIBEIRO
TATIANI SANTOS
MAYANA VIRGINIA VIÉGAS LIMA
ELDER SEMPREBOM
DOUGLAS FERNANDO BRUNETTA
PAULO H. MULLER PRADO
ELIANE BATISTA MADY
Pg.: 37-48 | Download PDF
V.02 - No.1 - Mar. 2009
EVOLUTION OF DIFFERENT TYPES OF MEDIA IN THE FUTURE: AN APPLICATION OF THE DELPHI TECHNIQUE
GUILHERME CALDAS DE CASTRO
CAMILA AROUXA DE SOUZA
ROSANA MOURA DE ANDRADE
Pg.: 8-17 | Download PDF
V.02 - No.2 - Mar. 2009
A LUXURY FOR EVERY BRAZIL
RICARDO MOURA
IZABELA GAZZOLA
Pg.: 18-24 | Download PDF
V.02 - No.2 - Mar. 2009
ETHNOGRAPHIC RESEARCH: A STUDY OF THE USE OF THIS INSTRUMENT BY MARKETING RESEARCH PROFESSIONALS
TANIA MAIA
Pg.: 26-36 | Download PDF
V.02 - No.2 - Mar. 2009
ANALYSIS OF CRITICAL INCIDENTS: PRACTICAL USE OF THIS METHODOLOGY IN A SURVEY OF USER SATISFACTION OF BANKING SERVICES
JANINE KUROSKI FISCHER
JERUSA BETINA SCHROEDER
GÉRSON TONTINI
Pg.: 38-46 | Download PDF
V.02 - No.3 - Sep. 2009
CONTRIBUTION OF MARKETING RESEARCH TO THE DEFINITION OF GOODS AND SERVICES PRICING STRATEGIES
LUIS PILLI
Pg.: 28-36 | Download PDF
V.02 - No.3 - Sep. 2009
REFLECTIONS ON THE USE OF PROJECTIVE TECHNIQUES IN CONDUCTING QUALITATIVE RESEARCH IN MARKETING
ELIANE CRISTINE FRANCISCO-MAFEZZOLLI
CAROLINA FABRIS
CLARA MÁRCIA RIBEIRO
TATIANI SANTOS
Pg.: 37-48 | Download PDF
V.02 – Nº.3 – Mar. 2009
YOUNG CONSUMER BEHAVIOR THROUGH VARIOUS MEDIA ALTERNATIVES
SILVIO TADEU BERTONCELLO
EDSON CRESCITELLI
Pg.: 8-19 | Download PDF
V.02 - No.3 - Sep. 2009
SATURATION IN QUALITATIVE RESEARCH: EMPIRICAL ESTIMATE OF SIZING
HERMANO ROBERTO THIRYCHERQUES
Pg.: 20-27 | Download PDF