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In September/2016 the PMKT had all its previous editions renumbered according to the orientation contained in the report issued at the XLVI Meeting of the Consultative Committee of the SciELO Brazil Collection, in response to the request for indexing. In order to avoid loss of continuity, the previous numbering is presented in parallel with the new renumbering.
V.03 - No.1 - Mar. 2010
CHALLENGES AND OPPORTUNITIES FOR BRANDS IN THE CONTEXT OF THE DIGITAL AGE: A CASE STUDY OF THE BARACK OBAMA CAMPAIGN
LIVIA LANCIA NORONHA BELLATO
MANOLITA CORREIA LIMA
Pg.: 8-16 | 
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V.03 - No.1 - Mar. 2010
ADVERTISING OF LUXURY AND NON-LUXURY ARTICLES: A COMPARATIVE CONTENT ANALYSIS
SUZANE STREHLAU
MELBY KARINA ZUÑIGA HUERTAS
Pg.: 18-29 | Download PDF
V.03 - No.1 - Mar. 2010
LOCATION DECISION: STUDY OF POINT CHARACTERISTICS IN A DRUG CHAIN
LUIZ ANTONIO TITTON
EDGARD MERLO
MARILSON ALVES GONÇALVES
LUIZ GUILHERME RAVACCI PIRES
Pg.: 32-40 | Download PDF
V.03 - No.1 - Mar. 2010
REASONS FOR PURCHASING FURNITURE FOR RESIDENTIAL USE: AN EXPLORATORY STUDY BASED ON MASLOW'S PYRAMID
ILDA DE OLIVEIRA GÓES
Pg.: 41-48 | Download PDF
V.03 - No.2 - Sep. 2010
SLEEPER OR WARRIOR? PROFILES AND ATTITUDES OF MANAGERS THROUGH THE USE OF MARKETING INTELLIGENCE SYSTEM
CLÁUDIO LUIZ CHIUSOLI
Pg.: 08-17 | Download PDF
V.03 - No.2 - Sep. 2010
PERCEPTION OF INNOVATION IN B2B CONTEXTS: A TAXONOMY APPLIED TO LIVESTOCK TECHNOLOGY
ENEIDA BEZERRA SOARES RIBEIRO
PAULO HENRIQUE MÜLLER PRADO
JOSÉ CARLOS KORELO
DANIELLE MANTOVANI L.DA SILVA
Pg.: 18-31 | Download PDF
V.03 - No.2 - Sep. 2010
STATISTICAL PROCEDURES FOR DATABASE SEGMENTATION
FRANCISCO LOUZADA-NETO
CARLOS A. RIBEIRO DINIZ
CLOVIS CORREA DA COSTA
PAULO HENRIQUE F. DA SILVA
CAMILA R. DESTEFANI
ANA PAULA O. TEMPONI
Pg.: 32-39 | Download PDF
V.03 - No.2 - Sep. 2010
THREE DECADES OF THE CHURCHILL MODEL: USE OF CRONBACH'S ALPHA FACTORIALE ANALYSIS IN THE VALIDATION OF DATA COLLECTION INSTRUMENTS IN MARKETING
WAGNER JUNIOR LADEIRA
Pg.: 40-48 | Download PDF
V.4 - No.1 - Mar. 2010
CHALLENGES AND OPPORTUNITIES FOR BRANDS IN THE CONTEXT OF THE DIGITAL AGE: A CASE STUDY OF THE BARACK OBAMA CAMPAIGN
LIVIA LANCIA NORONHA BELLATO
MANOLITA CORREIA LIMA
Pg.: 8-16 | Download PDF
V.04 - No.1 - Mar. 2010
LOCATION DECISION: STUDY OF POINT CHARACTERISTICS IN A DRUG CHAIN
LUIZ ANTONIO TITTON
EDGARD MERLO
MARILSON ALVES GONÇALVES
LUIZ GUILHERME RAVACCI PIRES
Pg.: 32-40 | Download PDF
V.04 - No.1 - Mar. 2010
REASONS FOR PURCHASING FURNITURE FOR RESIDENTIAL USE: AN EXPLORATORY STUDY BASED ON MASLOW'S PYRAMID
ILDA DE OLIVEIRA GÓES
Pg.: 41-48 | Download PDF
V.05 - No.1 - Sep. 2010
SLEEPER OR WARRIOR? PROFILES AND ATTITUDES OF MANAGERS THROUGH THE USE OF MARKETING INTELLIGENCE SYSTEM
CLÁUDIO LUIZ CHIUSOLI
Pg.: 08-17 | Download PDF
V.05 - No.1 - Sep. 2010
PERCEPTION OF INNOVATION IN B2B CONTEXTS: A TAXONOMY APPLIED TO LIVESTOCK TECHNOLOGY
ENEIDA BEZERRA SOARES RIBEIRO
PAULO HENRIQUE MÜLLER PRADO
JOSÉ CARLOS KORELO
DANIELLE MANTOVANI L.DA SILVA
Pg.: 18-31 | Download PDF
V.05 - No.1 - Sep. 2010
STATISTICAL PROCEDURES FOR DATABASE SEGMENTATION
FRANCISCO LOUZADA-NETO
CARLOS A. RIBEIRO DINIZ
CLOVIS CORREA DA COSTA
PAULO HENRIQUE F. DA SILVA
CAMILA R. DESTEFANI
ANA PAULA O. TEMPONI
Pg.: 32-39 | Download PDF
V.05 - No.1 - Sep. 2010
THREE DECADES OF THE CHURCHILL MODEL: USE OF CRONBACH'S ALPHA FACTORIALE ANALYSIS IN THE VALIDATION OF DATA COLLECTION INSTRUMENTS IN MARKETING
WAGNER JUNIOR LADEIRA
Pg.: 40-48 | Download PDF