Home | Publications
In September/2016 the PMKT had all its previous editions renumbered according to the orientation contained in the report issued at the XLVI Meeting of the Consultative Committee of the SciELO Brazil Collection, in response to the request for indexing. In order to avoid loss of continuity, the previous numbering is presented in parallel with the new renumbering.
V.05 - No.1 - Apr. 2012
APPLICABILITY OF THE CHI-SQUARE AUTOMATIC INTERACTION DETECTION (CHAID) PROCEDURE FOR MARKET SEGMENTATION OF RESIDENTIAL ELECTRIC POWER CONSUMERS
Francisco Vicente Sales Melo
Luiz Carlos Murakami
Pg.: 39-46 | 
Download PDF
V.05 - No.2 - Jul. 2012
IMPACT OF THE DATA COLLECTION INSTRUMENT ON THE ANSWERS OBTAINED
Josmar Andrade
Renata Petrecca
Pg.: 39-45 | Download PDF
V.05 - No.3 - Oct. 2012
CONSCIOUS CONSUMPTION PROFILE THROUGH INDIVIDUAL ATTITUDES AND BEHAVIORS: A STUDY WITH THE POPULATION OF RECIFE/PE
Minelle Enéas da Silva
Ana Paula Machado Corrêa
Ana Carolina Vital da Costa
Ana Elisabeth Cavalcanti de Albuquerque
José Álvaro Jardim de Almeida
Pg.: 37-43 | Download PDF
V.8 - No.1 - Apr. 2012
APPLICABILITY OF THE CHI-SQUARE AUTOMATIC INTERACTION DETECTION (CHAID) PROCEDURE FOR MARKET SEGMENTATION OF RESIDENTIAL ELECTRIC POWER CONSUMERS
Francisco Vicente Sales Melo
Luiz Carlos Murakami
Pg.: 39-46 | Download PDF
V.9 - No.1 - Jul. 2012
IMPACT OF THE DATA COLLECTION INSTRUMENT ON THE ANSWERS OBTAINED
Josmar Andrade
Renata Petrecca
Pg.: 39-45 | Download PDF
V.10 - No.1 - Oct. 2012
CONSCIOUS CONSUMPTION PROFILE THROUGH INDIVIDUAL ATTITUDES AND BEHAVIORS: A STUDY WITH THE POPULATION OF RECIFE/PE
Minelle Enéas da Silva
Ana Paula Machado Corrêa
Ana Carolina Vital da Costa
Ana Elisabeth Cavalcanti de Albuquerque
José Álvaro Jardim de Almeida
Pg.: 37-43 | Download PDF