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In September/2016 the PMKT had all its previous editions renumbered according to the orientation contained in the report issued at the XLVI Meeting of the Consultative Committee of the SciELO Brazil Collection, in response to the request for indexing. In order to avoid loss of continuity, the previous numbering is presented in parallel with the new renumbering.
V.07 - No.1 - Apr. 2014
Marketing Arguments in Investor Reports
Lílian Barros Pereira Campos
Nelson Reis Monteiro
Pg.: 1-18 | 
Download PDF
V.07 - No.1 - Apr. 2014
Marketing Communication Practices for Children on Websites
Marcos Antonio de Andrade
Claudia Rosa Acevedo
Pg.: 19-37 | Download PDF
V.07 - No.1 - Apr. 2014
Health Promotion Policies: Profile Assessment and Customer Satisfaction at the Viva Vida Center in Minas Gerais
Arlete Aparecida de Abreu
Janderson Vaz Martins
Ricardo de Souza Sette
Pg.: 38-56 | Download PDF
V.07 - No.1 - Apr. 2014
Consumer Analysis Through ZMET Confirm Comfort and Safety as Preference Items in Car Choice
Fabian Furlaneto
Álvaro Machado Dias
Pg.: 57-72 | Download PDF
V.07 - No.1 - Apr. 2014
Segmentation of the Brazilian Population
Rodrigo Otávio de Araújo Ribeiro
Bruna Suzzara Bueno de Miranda
Mariana Pereira Nunes
Livia Gomes Cruz
Pg.: 73-90 | Download PDF
V.07 - No.1 - Apr. 2014
Metrics of Engagement in Neoconstructivist Society - A Culture of Engagement
Cinthya Pires Oliveira
Pg.: 91-115 | Download PDF
V.07 - No.1 - Apr. 2014
Innovation in the Financial Market through the Use of Ethnographic Panel
Luciana Aguiar
Camilo Tellez-Merchan
Helen Wernik Nascimento
Mario Mattos
Suzana Amalfi
Mariel Deak
Pg.: 116-131 | Download PDF
V.07 - No.1 - Apr. 2014
How to Seriously Damage a Segmentation Study: Use Factor Analysis as an Input for Cluster Analysis
Luiz Sá Lucas
Wagner Esteves
Larissa Catalá
Pg.: 132-142 | Download PDF
V.07 - No.1 - Apr. 2014
The Distributor's Brand and Consumer Behavior: The Influence of Price, Quality and Promotions on the Purchase Report
Maria Zulmira Bessa Amorim Nascimento Cunha
Pg.: 143-158 | Download PDF
V.07 - No.1 - Apr. 2014
Measuring the Engagement Levels of Digital Magazine Readers
Andrea Costa Nascimento
Diego Oliveira
Fabricio Lima de Medeiros
Karla Patriota Bronsztein
Pg.: 159-173 | Download PDF
V.07 - No.1 - Apr. 2014
Analysis of Users Chatting About Beer on Twitter
Rodrigo Otávio de Araújo Ribeiro
Tarsila Gomes Bello Tavares
Daniel de Oliveira Cohen
Pg.: 174-195 | Download PDF
V.07 - No.2 - Oct. 2014
Measurement and Verification Scales: A Comparative Analysis of Likert and Phrase Completion Scales
Severino Domingos da Silva Júnior
Francisco José Costa
Pg.: 1-16 | Download PDF
V.07 - No.2 - Oct. 2014
Social TV – A New Paradigm for Television Media Consumption in Brazil?
Adriana Carneiro Rocha
Pg.: 17-37 | Download PDF
V.07 - No.2 - Oct. 2014
The Dynamics of the Use of Social Networks in the Communication Process by Micro and Small Textile Companies: an Exploratory Study
Marcela Bortotti Favero
Francisco J. S. M. Alvarez
Pg.: 38-57 | Download PDF
V.07 - No.2 - Oct. 2014
Corruption Perception Indicators: Variations under the Effect of the Media and Political Behavior
Pedro Soares Fraiha
Pg.: 58-76 | Download PDF
V.07 - No.2 - Oct. 2014
Net Ativismo: Interfaces entre a Nova Opinião Pública e as Marcas
Livia Lancia Noronha Bellato
Pg.: 77-95 | Download PDF
V.14 - No.1 - Apr. 2014
Marketing Arguments in Investor Reports
Lílian Barros Pereira Campos
Nelson Reis Monteiro
Pg.: 1-18 | Download PDF
V.14 - No.1 - Apr. 2014
Marketing Communication Practices for Children on Websites
Marcos Antonio de Andrade
Claudia Rosa Acevedo
Pg.: 19-37 | Download PDF
V.14 - No.1 - Apr. 2014
Health Promotion Policies: Profile Assessment and Customer Satisfaction at the Viva Vida Center in Minas Gerais
Arlete Aparecida de Abreu
Janderson Vaz Martins
Ricardo de Souza Sette
Pg.: 38-56 | Download PDF
V.14 - No.1 - Apr. 2014
Consumer Analysis Through ZMET Confirm Comfort and Safety as Preference Items in Car Choice
Fabian Furlaneto
Álvaro Machado Dias
Pg.: 57-72 | Download PDF
V.14 - No.1 - Apr. 2014
Segmentation of the Brazilian Population
Rodrigo Otávio de Araújo Ribeiro
Bruna Suzzara Bueno de Miranda
Mariana Pereira Nunes
Livia Gomes Cruz
Pg.: 73-90 | Download PDF
V.14 - No.1 - Apr. 2014
Metrics of Engagement in Neoconstructivist Society - A Culture of Engagement
Cinthya Pires Oliveira
Pg.: 91-115 | Download PDF
V.14 - No.1 - Apr. 2014
Innovation in the Financial Market through the Use of Ethnographic Panel
Luciana Aguiar
Camilo Tellez-Merchan
Helen Wernik Nascimento
Mario Mattos
Suzana Amalfi
Mariel Deak
Pg.: 116-131 | Download PDF
V.14 - No.1 - Apr. 2014
How to Seriously Damage a Segmentation Study: Use Factor Analysis as an Input for Cluster Analysis
Luiz Sá Lucas
Wagner Esteves
Larissa Catalá
Pg.: 132-142 | Download PDF
V.14 - No.1 - Apr. 2014
The Distributor's Brand and Consumer Behavior: The Influence of Price, Quality and Promotions on the Purchase Report
Maria Zulmira Bessa Amorim Nascimento Cunha
Pg.: 143-158 | Download PDF
V.14 - No.1 - Apr. 2014
Measuring the Engagement Levels of Digital Magazine Readers
Andrea Costa Nascimento
Diego Oliveira
Fabricio Lima de Medeiros
Karla Patriota Bronsztein
Pg.: 159-173 | Download PDF
V.14 - No.1 - Apr. 2014
Analysis of Users Chatting About Beer on Twitter
Rodrigo Otávio de Araújo Ribeiro
Tarsila Gomes Bello Tavares
Daniel de Oliveira Cohen
Pg.: 174-195 | Download PDF
V.15 - No.1 - Oct. 2014
Measurement and Verification Scales: A Comparative Analysis of Likert and Phrase Completion Scales
Severino Domingos da Silva Júnior
Francisco José Costa
Pg.: 1-16 | Download PDF
V.15 - No.1 - Oct. 2014
Social TV – A New Paradigm for Television Media Consumption in Brazil?
Adriana Carneiro Rocha
Pg.: 17-37 | Download PDF
V.15 - No.1 - Oct. 2014
The Dynamics of the Use of Social Networks in the Communication Process by Micro and Small Textile Companies: an Exploratory Study
Marcela Bortotti Favero
Francisco J. S. M. Alvarez
Pg.: 38-57 | Download PDF
V.15 - No.1 - Oct. 2014
Corruption Perception Indicators: Variations under the Effect of the Media and Political Behavior
Pedro Soares Fraiha
Pg.: 58-76 | Download PDF
V.15 - No.1 - Oct. 2014
Net Ativismo: Interfaces entre a Nova Opinião Pública e as Marcas
Livia Lancia Noronha Bellato
Pg.: 77-95 | Download PDF