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In September/2016 the PMKT had all its previous editions renumbered according to the orientation contained in the report issued at the XLVI Meeting of the Consultative Committee of the SciELO Brazil Collection, in response to the request for indexing. In order to avoid loss of continuity, the previous numbering is presented in parallel with the new renumbering.
V.09 - No.1 - Jan. - Apr. 2016
Trade union movement, communication and impact on representativeness from the point of view of the Federal University of Espírito Santo server
Alcimere Cristiani Degen Baptista
Dirce Nazaré Ferreira Andrade
Pg.: 1-11 | 
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V.09 - No.1 - Jan. - Apr. 2016
Rethinking the use of the Likert scale: tradition or technical choice?
Rafael Lucian
Pg.: 12-28 | Download PDF
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V.09 - No.1 - Jan. - Apr. 2016
Study on the formation of Portuguese preference for brands
Daniel Nascimento Pereira Silva
António Cardoso
Mário João Freitas de Sousa Basto
Pg.: 29-56 | Download PDF
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V.09 - No.1 - Jan. - Apr. 2016
Uma análise das marcas de vestuário comercializadas em Portugal
Maria Zulmira Bessa Amorim Nascimento Cunha
Pg.: 57-72 | Download PDF
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V.09 - No.2 - May - Aug. 2016
Use of merchandising as a tool to increase sales
Pedro Chapaval Pimentel
Pg.: 73-84 | Download PDF
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V.09 - No.2 - May - Aug. 2016
Consumerism, sustainability and consumer behavior: A systematic review of the literature
Claudio Eduardo Ramos Camfield
Patricia Piceti
Pg.: 85-101 | Download PDF
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V.09 - No.2 - May - Aug. 2016
The election for deputies in 2014 - A new chamber, a new country
Maurício Tadeu Garcia
Pg.: 102-124 | Download PDF
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V.09 - No.2 - May - Aug. 2016
Analysis of the consumption profile of URCA scientific initiation grantees residing in rural areas
Denis Fernandes Alves
Pedro José Rebouças Filho
Pg.: 125-139 | Download PDF
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V.09 - No.2 - May - Aug. 2016
Traditional versus modern: A comparative study on door-to-door and IVR methodological techniques in opinion polls
Gabriel Nunes Pires
Ingrid Peregrini Pacheco Pimentel
Mauricio José Serpa Barros de Moura
Bruno Augusto Silva Andrade
Pg.: 140-150 | Download PDF
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V.09 - No.2 - May - Aug. 2016
A study on the profile of thrift store consumers in the City of Rio de Janeiro
Luísa de Melo Matos
José Geraldo Pereira Barbosa
Pg.: 151-163 | Download PDF
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V.09 - No.3 - Sep. - Dec. 2016
Influence of brands' digital presence on e-commerce
Marcos Daniel Navas Munoz
Pg.: 164-179 | Download PDF
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V.09 - No.3 - Sep. - Dec. 2016
I can't live without it - When the cell phone stopped being superfluous1
Alessandro Martins Alves
Erick Silva Vasconcelos
Thiago G. Ramos
Dorival Soares da Mata-Machado
Pg.: 180-192 | Download PDF
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V.09 - No.3 - Sep. - Dec. 2016
The journey of television consumption on different platforms in the Liquid Content Era
Juliana Sawaia
Fabia Juliasz
Tiago Crippa
Karine Kakazu
Pg.: 193-213 | Download PDF
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V.09 - No.3 - Sep. - Dec. 2016
Semiotic analysis of cultural production as a way of understanding contemporary targets
Bruno Pompeu
Marcia Akinaga
Pg.: 214-234 | Download PDF
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V.09 - No.3 - Sep. - Dec. 2016
Don't miss the tram of the digital world - Are brands ready for the world without rules and constantly changing?
Fernanda Alicia Torrez Alcocer Bassanello
Pg.: 235-244 | Download PDF
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V.09 - No.3 - Sep. - Dec. 2016
Glocal Segmentation
Luiz Sá Lucas
Leonardo Soares
Wagner Esteves
Pg.: 245-257 | Download PDF
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V.09 - No.3 - Sep. - Dec. 2016
The new post-gender world - The emerging gender codes in brand communication
Raquel de Oliveira Siqueira
Pg.: 258-281 | Download PDF
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V.18 - No.1 - Apr. 2016
Trade union movement, communication and impact on representativeness from the point of view of the Federal University of Espírito Santo server
Alcimere Cristiani Degen Baptista
Dirce Nazaré Ferreira Andrade
Pg.: 1-11 | Download PDF
| Download PDF
V.18 - No.1 - Apr. 2016
Rethinking the use of the Likert scale: tradition or technical choice?
Rafael Lucian
Pg.: 12-28 | Download PDF
| Download PDF
V.18 - No.1 - Apr. 2016
Study on the formation of Portuguese preference for brands
Daniel Nascimento Pereira Silva
António Cardoso
Mário João Freitas de Sousa Basto
Pg.: 29-56 | Download PDF
| Download PDF
V.18 - No.1 - Apr. 2016
Uma análise das marcas de vestuário comercializadas em Portugal
Maria Zulmira Bessa Amorim Nascimento Cunha
Pg.: 57-72 | Download PDF
| Download PDF