Publicações | Revista PMKT

2018

In September/2016 the PMKT had all its previous editions renumbered according to the orientation contained in the report issued at the XLVI Meeting of the Consultative Committee of the SciELO Brazil Collection, in response to the request for indexing. In order to avoid loss of continuity, the previous numbering is presented in parallel with the new renumbering.

All Publications

Current

Numbering Updated

Numbering 01

V.11 - No.1 - Jan. - Apr. 2018
Assessment of service quality and customer satisfaction of EDP Distribuição with the supply of electricity

Manuel Afonso Machado
Mário João F. S. Basto
Manuel João Lemos de Sousa

Pg.: 1-20 | Bandeira Download PDF | Download PDF

V.11 - No.1 - Jan. - Apr. 2018
The Institutionalization of Project Management in the Science, Technology and Innovation Portfolio of the Brazilian Navy Command

Thiago Silva e Souza
Joaquim Filipe Ferraz Esteves Araujo

Pg.: 21-36 | Bandeira Download PDF | Download PDF

V.11 - No.1 - Jan. - Apr. 2018
Belonging, Comradeship and Friendship on Two Wheels - An Ethnographic Experience at Rio Harley Owner's Group

Eduardo Santos Rocha Zafaneli
Irene Raguenet Troccoli, Patricia Leite da Silva Scatulino

Pg.: 37-54 | Bandeira Download PDF | Download PDF

V.11 - No.1 - Jan. - Apr. 2018
Governance and public policies - An exploratory study on the PAC and its implementation challenges from a municipal perspective

Gabriela Rabelo de Paula
Marcello Simão Branco
Ricardo Luiz Pereira Bueno

Pg.: 55-67 | Bandeira Download PDF | Download PDF

V.11 - No.1 - Jan. - Apr. 2018
Opportunism in a Library

Matheus Albergaria

Pg.: 68-84 | Bandeira Download PDF | Download PDF

V.11 - No.1 - Jan. - Apr. 2018
Validation of Measurement Scales in Administration

Eric David Cohen

Pg.: 85-103 | Bandeira Download PDF | Download PDF

V.11 - No.1 - Jan. - Apr. 2018
Coherence of marketing communication with corporate identity for effective communication

Breno Giordane dos Santos Costa

Pg.: 104-114 | Bandeira Download PDF | Download PDF

V.11 - No.1 - Jan. - Apr. 2018
Proposition of a theoretical model for the consumption of iconic global brands in the high economic power class with high and low cultural capital

Alex Pipkin

Pg.: 115-127 | Bandeira Download PDF | Download PDF

Numbering 02

V.11 - No.2 - May - Aug. 2018
Authors' interaction in Brand Management research - A bibliometric analysis in Brazilian publications

Deisy de Godoy
Vinicius Abílio Martins

Pg.: 128-140 | Bandeira Download PDF | Download PDF

V.11 - No.2 - May - Aug. 2018
Fatores de influência na escolha da Instituição de Ensino Superior – Estudo de Caso em uma IES Privada de Minas Gerais

Thiago Rocha Faria Guimarães de Oliveira
Domingos Antônio Giroletti, Ester Eliane Jeunon

Pg.: 141-158 | Bandeira Download PDF | Download PDF

V.11 - No.2 - May - Aug. 2018
Trade marketing in the national non-durable consumer goods industry

Rodrigo Guimarães Motta
Neusa Maria Bastos Fernandes dos Santos

Pg.: 159-174 | Bandeira Download PDF | Download PDF

V.11 - No.2 - May - Aug. 2018
Party organization and votes in the Legislative: Study of municipal organizations of the PT and PSDB in the state of São Paulo from the composition and geographic influence

Artur Junqueira Lascala
Bruno Mitio Assano Silva
Eduardo de Rezende Francisco

Pg.: 175-189 | Bandeira Download PDF | Download PDF

V.11 - No.2 - May - Aug. 2018
Transfer of tacit knowledge - Model proposal and test in preparatory course

Cristiana Fernandes de Muylder
Jefferson Lopes La Falce
Mário Eustáquio Nogueira Gomes
Renata Giacomin

Pg.: 190-204 | Bandeira Download PDF | Download PDF

V.11 - No.2 - May - Aug. 2018
Limited expansion of Marketing in the student market - A study on students' choices for undergraduate courses in an educational institution in the city of São Paulo

Aline Silva Duarte
Rafael Neto de Oliveira
Thaís Boccolini Paiva
Sérgio Luiz do Amaral Moretti
Sérgio Luis Ignácio de Oliveira

Pg.: 205-221 | Bandeira Download PDF | Download PDF

V.11 - No.2 - May - Aug. 2018
Impacts of P2P Platforms on the Sharing Economy

André Castello Branco
José Mauro Gonçalves Nunes

Pg.: 222-235 | Bandeira Download PDF | Download PDF

V.11 - No.2 - May - Aug. 2018
Neuromarketing Strategies - Knowing Your Persuasion Techniques

Brenda Helena de Souza
Rogério Pohl

Pg.: 236-244 | Bandeira Download PDF | Download PDF

Numbering 03

V.11 - No.3 - Sep. - Dec. 2018
Rose logistics chain management

Mariela Carmignani Grisotto
José Vicente Caixeta Filho

Pg.: 245-260 | Bandeira Download PDF | Download PDF

V.11 - No.3 - Sep. - Dec. 2018
Career versus Motherhood - Regulating inequality in the labor market

Alisson Bittencourt Bueno de Camargo
Débora Pinheiro da Silva Montibeler

Pg.: 261-271 | Bandeira Download PDF | Download PDF

V.11 - No.3 - Sep. - Dec. 2018
Consumer Engagement Journey through Marketing 4.0 and Big Data

Norberto Almeida de Andrade
Giuliano Carlo Rainatto
Jucilene Moreira de Barros Faria
André Luis da Silva

Pg.: 272-287 | Bandeira Download PDF | Download PDF

V.11 - No.3 - Sep. - Dec. 2018
Social networks and digital influencers - A description of influences on digital consumption behavior

Guilherme Juliani de Carvalho

Pg.: 288-299 | Bandeira Download PDF | Download PDF

V.11 - No.3 - Sep. - Dec. 2018
Theoretical attributes in research on innovation in services

Marlon Bruno Matos Paiva
Clara Suzana Cardoso Braga
Antonio Carlos Coelho

Pg.: 300-313 | Bandeira Download PDF | Download PDF

V.11 - No.3 - Sep. - Dec. 2018
Mass Media X Digital Media - Which sector is the contemporary public migrating to?

Daniela Figueiredo Caneca

Pg.: 314-329 | Bandeira Download PDF | Download PDF