Home | Publications
In September/2016 the PMKT had all its previous editions renumbered according to the orientation contained in the report issued at the XLVI Meeting of the Consultative Committee of the SciELO Brazil Collection, in response to the request for indexing. In order to avoid loss of continuity, the previous numbering is presented in parallel with the new renumbering.
V.12 - No.1 - Jan.- Apr. 2019
Competitiveness and Image of a Public Institution of Higher Education - A Study through its Identity
Nadia Dessupoio
Paulo Roberto da Costa Vieira
Irene Raguenet Troccoli
Pg.: 1-15 | 
Download PDF
| 
Download PDF
V.12 - No.1 - Jan.- Apr. 2019
Inclusive Beauty - Rebuilding the Fairy Tale
Miriam Steinbaum
Jorge Kodja
Pg.: 16-22 | Download PDF
| Download PDF
V.12 - No.1 - Jan.- Apr. 2019
Anger, Desire for Revenge and Negative Word of Mouth - A Theoretical Review from the Perspective of Consumer Behavior on the Internet
Matheus Frohlich Marquetto
Marta Olivia Rovedder de Oliveira
Pg.: 23-36 | Download PDF
| Download PDF
V.12 - No.1 - Jan.- Apr. 2019
Content Analysis in Mobile Device Studies - A Methodological Review
Diana Sinclair Pereira Branisso
Pg.: 37-47 | Download PDF
| Download PDF
V.12 - No.1 - Jan.- Apr. 2019
Relationship Marketing on Social Media for Small Businesses
Bruna Serafim Moura
Pg.: 1-63 | Download PDF
| Download PDF
V.12 - No.1 - Jan.- Apr. 2019
How Luxury Fashion Brands Communicate Through Social Networks - A Contribution of Online Social Networks in B2C Relationships
Maria Nascimento Cunha
Fernando António de Oliveira Tavares
Martim Roquette Durão
Pg.: 64-80 | Download PDF
| Download PDF
V.12 - No.1 - Jan.- Apr. 2019
The Effects of Nostalgia on Consumer Loyalty
Carlos Filipe Arnaut de Carvalho
Flavio Santino Bizarrias
Marlette Cassia Oliveira Ferreira
Jussara da Silva Teixeira Cucato
Jussara Goulart da Silva
Pg.: 81-100 | Download PDF
| Download PDF
V.12 - No.2 - May - Aug. 2019
Collaborative Economy: The Importance of Digital Platforms for Collaborative Consumption
Luciane de Carvalho Pereira
Carla Cardoso Marcelino
Pg.: 101-119 | Download PDF
| Download PDF
V.12 - No.2 - May - Aug. 2019
Major Engagement Factors for Apple Smartphone Consumers
Luciane Pereira Viana
Paola Ramona Dapper
Pg.: 120-141 | Download PDF
| Download PDF
V.12 - No.2 - May - Aug. 2019
Branded Content - Strategic Marketing Tool and its Impact on Consumers
Ana Carolina Wuensche Ciuffo Aguiar
Vivian Steinhäuser
Pg.: 142-159 | Download PDF
| Download PDF
V.12 - No.2 - May - Aug. 2019
Classroom Innovation - A Student Perspective
Felipe Haubert Ávila
Ariel Behr
Pg.: 160-171 | Download PDF
| Download PDF
V.12 - No.2 - May - Aug. 2019
AMiner - Academic Research Metadata through Artificial Intelligence
Norberto de Almeida Andrade
Giuliano Carlo Rainatto
Genésio Renovato da Silva Neto
Jucilene Moreira de Barros Faria
Pg.: 172-186 | Download PDF
| Download PDF
V.12 - No.3 - Sep.- Dec. 2019
Understanding the Mediation of Digital Platforms in the Sharing Economy
Alexandre Borba da Silveira
Norberto Hoppen
Pg.: 187-199 | Download PDF
| Download PDF
V.12 - No.3 - Sep.- Dec. 2019
Consumer Perception of Luxury Fashion Brands' Publications on Social Networks
Maria Nascimento Cunha
Pg.: 200-215 | Download PDF
| Download PDF
V.12 - No.3 - Sep.- Dec. 2019
Smartphone and Benefits Sought by Consumers - A Descriptive Study
Lorena Righi Afonso
Claudio Alberto de Moraes
Pg.: 216-232 | Download PDF
| Download PDF
V.12 - No.3 - Sep.- Dec. 2019
A Scale for Measuring the Perception of Conscious Purchasing Benefits
Maximiliano Gonetecki de Oliveira
Zaki Akel Sobrinho
Pedro Steiner Neto
Pg.: 232-245 | Download PDF
| Download PDF
V.12 - No.3 - Sep. - Dec. 2019
Feminine Stereotypes in Advertising - A Systematic Review of the Literature
Fernanda Almeida Marcon
Martin de La Martiniere Petroll
Ludmila Bandeira Lima Barros
Rudimar Antunes da Rocha
Pg.: 246-270 | Download PDF
| Download PDF