Articles submitted for publication must be unpublished (i.e., they cannot have been published in another journal, but may have been presented at congresses, meetings and seminars) and address subjects in the following areas:

1. Presentation of new methodologies or research techniques that allow the use of data or information in the decision-making process of organizations;
2. Application of methodologies or techniques in the decision-making process of organizations;
3. Presentation of research whose results are relevant to professionals or organizations involved with marketing, public opinion or the media;
4. Reports of cases in which the systematic use of information positively and significantly influenced the planning and (or) strategy of organizations;
5. Development of new theories, methodologies or techniques or validation of existing theories, methodologies or techniques relevant to the areas of marketing, public opinion and the media, based on the use of empirical research;
6. Review of scientific literature using systematic methods to identify, select and critically evaluate studies relevant to the areas of marketing, public opinion and the media.

Boss Editor: Fauze Najib Mattar
Deputy Editor: Cláudio Alberto de Moraes

The evaluation process of articles submitted to the PMKT is carried out in two sequential stages: the desk review and the triple evaluation by peer reviewers.

In the desk review, the Editor-in-Chief, without any identification of the authors, analyzes the articles received to assess their relevance to the scope of the journal and their potential to significantly contribute to knowledge in the field of study in the areas of marketing and research marketing, opinion and media.

After this first evaluation, the Editor-in-Chief may suggest changes to the article, both in terms of the content of the subject and methodology used, as well as in relation to the adequacy of the text to the standards of writing and presentation of the American Psychological Association (APA) 1.

When the submitted article is not in line with the journal's editorial policies or rules, it will be returned to the author(s), who are notified of the decision within sixty days from the date of submission.

Boss Editor: Fauze Najib Mattar
Deputy Editor: Cláudio Alberto de Moraes

Articles approved in the previous stage – desk review – are forwarded to three of the reviewers that make up the journal's body of reviewers for evaluation in the Triple Blind Review system.

The referees are professors and researchers associated with stricto sensu postgraduate programs at national or foreign educational institutions and most of them have a minimum doctorate degree.

The Editor-in-Chief may or may not accept an article after it has been evaluated by the system (Triple Blind Review), which guarantees anonymity and confidentiality for both the author (or authors) and the reviewers.

When the reviewers suggest adjustments to the article, the authors will be granted, at the discretion of the Editor-in-Chief, a period of thirty days for the incorporation of the suggestions and corrections required.

After carrying out the suggested adjustments and verifying them by the Editor-in-Chief, the articles are submitted to spelling, grammar and adaptation to the norms adopted by the journal and to the final editing of the document.

The conclusion of this process does not imply the immediate publication of the article, it is up to the Editor-in-Chief, in accordance with editorial policies, to prepare the guidelines and decide the appropriate time for publication. Articles that are not published immediately will be made available in Ahead of Print (the type of advance publication of approved articles). The texts are made available in definitive format, that is, with the spelling, grammar and editing completed.

Assessment Criteria – Assessments are made using a standardized assessment form, in which grades are assigned to various assessment items, with space for personalized comments, which are forwarded to the author(s) in case of conditional acceptance, corrections or refuse.

The assessment will be carried out in relation to:

1. Current topic - Adaptation to the editorial line of the PMKT, originality, impact, interest and applicability to research theory and/or practice;
2. Clarity of objectives – There should be no doubt as to the core element of the article;
3. Methodological adequacy – Methodology used must be adequate to the research problem;
4. Methodological correction – Correct application of the methodology used;
5. Clarity in development – Adequate integration between objectives, theories, methodologies, results and conclusions;
6. Analysis and Results – Form of presentation and discussion of analyzes and results;
7. Conclusions – Basis and correction regarding the objective(s) and the results obtained;
8. Limitations and suggestions – Presentation of limitations and restrictions to research and suggestions for further studies on the topic;
9. Illustrations – Adequacy of figures and tables in order to allow a better understanding of the text, according to APA Norms;
10. Compliance with the editorial standards of scientific publications of the American Psychological Association (APA);
11. Writing - Adequacy, correction, clarity and objectivity

Evaluation Results – The articles evaluated may have the following results:

1. Approved without restrictions, being forwarded for publication;
2. Approved with restrictions, being returned to the author(s) to be improved and submitted for reassessment;
3. Not approved, being returned to the author, accompanied by the respective justifications for non-approval.

Boss Editor: Fauze Najib Mattar
Deputy Editor: Cláudio Alberto de Moraes

Approved articles will be published in Portuguese and English.

Articles sent for submission must be written in Portuguese. Authors in other languages must provide a translation into Portuguese.

The approved version of the article in Portuguese will be sent to the author(s) so that they can provide their version in English, to be published in both languages.

Articles must meet the following writing and formatting requirements:

1. First page (not counted for the article):
   • Title of the article, with the main words in capital letters and linking words in lower case;
   • Data for each author (maximum of four authors per article):
     • Full name;
     • CPF;
     • Mini CV (maximum of five lines);
     • Main institution where you work, with position/function;
     • E-mail, contact telephone numbers and complete professional address;
     • Lattes Curriculum Number if you have one.
2. Second page (not counted for the article):
   • Title of the article, with the main words in capital letters and linking words in lower case;
   • Organ or institution funding the study, if any;
   • Abstract of the article with 10 (minimum) to 15 (maximum) lines, in a single paragraph, in Portuguese and English;
   • Keywords three (minimum) to five (maximum), in Portuguese and English.
3. Third page:
   • The body of the article text must begin on the third page and must not have its author(s) identified explicitly or hidden in its body, under penalty of being rejected.

Boss Editor: Fauze Najib Mattar
Deputy Editor: Cláudio Alberto de Moraes

1. Word text editor for Office 97 or later;
2. Text layout in normal style (1 column);
3. Text font: Times New Roman, size 12;
4. Font for figures, tables and footnotes: Times New Roman, size 10;
5. The illustrations (figures and tables) can be colored, however they must keep the same font and size (Times New Roman, size 10);
6. A4 paper size (29.7 x 21 cm);
7. Page numbering in the lower right corner;
8. Top and bottom margins of 3 cm;
9. Right and left margins of 2 cm;
10. 1.25 cm header;
11. Paragraph with 1.25 cm indentation;
12. Single line spacing (for 1.5 cm formulas);
13. Normal character spacing;
14. Justified alignment;
15. If the article has more than one author, it is necessary to inform, on the last page of the article, after the references, the contribution of each author to its elaboration.

Boss Editor: Fauze Najib Mattar
Deputy Editor: Cláudio Alberto de Moraes

The size of the article, including bibliographic references, must have a maximum of 20 pages in A4 size and must be organized as follows:

1. Presentation or introduction;
2. Development:
   1. Review of the literature or state of the art;
   2. Methodology(s);
   3. Analysis and results.
3. Conclusions and recommendations;
4. Research limitations and suggestions for further research;
5. References should be presented in alphabetical order at the end of the article, according to the rules of the American Psychological Association (APA);
6. Only the authors cited in the text should be mentioned in the References;
7. All references or citations must be mentioned in the text according to the alphabetical system (author-date).

Boss Editor: Fauze Najib Mattar
Deputy Editor: Cláudio Alberto de Moraes

Submissions that do not comply with the rules will be returned to the authors.

As part of the submission process, authors must verify submission compliance with all of the items listed below:

1. The file must be in Microsoft Word format;
2. Foreign words must be written in italics, while neologisms or unusual meanings must be written in bold;
3. The work's author identification must be removed from the file and from the Properties option in Microsoft Word;
4. A maximum of four authors is allowed for each article;
5. Figures and tables must present the respective legends, citing the source according to the norms of the American Psychological Association (APA);
6. Units of measurement must follow the International System (SI) standards developed by the International Bureau of Weights and Measures (BIPM) [www.bipm.org];
7. The article must be written correctly in grammatical terms. Reviewers will not make corrections.

Boss Editor: Fauze Najib Mattar
Deputy Editor: Cláudio Alberto de Moraes

By submitting the article for review, the author(s) are tacitly authorizing its publication, if approved.

The author(s) must be aware that, when submitting the article to the Journal for publication, they will be automatically assigning, without charge, their copyright to the Journal, if approved and published.

The author(s) guarantees that the article submitted for evaluation is original and unpublished.

The Editor-in-Chief reserves the right to make textual adjustments and adapt the articles to the publication's rules.

Boss Editor: Fauze Najib Mattar
Deputy Editor: Cláudio Alberto de Moraes

Signed articles are the sole and exclusive responsibility of the author(s). This responsibility includes: content, form, citations, references, versions for other languages and other elements that compose them.

The PMKT, the ABEP, the Boss Editor and/or any individual or institution linked to their collegiate bodies are not responsible for the opinions, ideas, concepts and positions expressed in the texts, as they are the sole responsibility of their author(s).

The author(s) authorize(s) and agree(s) that there will be no impediments of any nature, for its dissemination, reproduction, dissemination, distribution, printing, publication and supply, by PMKT, in printed and electronic media or in any form or means that exists or will exist under the terms of the legislation in force.

The PMKT is published online and is freely accessible. Its users may use, copy, reuse and develop the published material, but only for non-commercial purposes, always citing the source. The Creative Commons Attribution License CC-BY 4.0 Standard is followed for this procedure which allows free copying and redistribution of content.

Boss Editor: Fauze Najib Mattar
Deputy Editor: Cláudio Alberto de Moraes

Articles must be sent scanned to the email revistapmkt@abep.org.

Boss Editor: Fauze Najib Mattar
Deputy Editor: Cláudio Alberto de Moraes