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PMKT Magazine

About us

The PMKT – Brazilian Journal of Marketing, Opinion and Media Research is a bilingual publication (Portuguese and English) which, in 2008, resulted from the realization of a ABEP – Brazilian Association of Research Companies to have a publication that stimulated the development of marketing, opinion and media research in Brazil.

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Missão

Mission

The PMKT is aimed at academics and professionals in marketing, opinion and media research who need to be at the forefront of knowledge of these activities and their research methods and techniques and their applications. The PMKT is the only Brazilian Magazine dedicated to philosophically, methodologically, conceptually and technically the aspects of marketing, opinion and media research.

Visão

Eyesight

Promote the dissemination of updated knowledge in the field of marketing, opinion and media research, through articles and other scientific productions, in a reputable and impartial manner.

Objetivos

Goals

The PMKT It has well-defined objectives, which are:

  • To be a regular technical and scientific publication along the lines of scientific journals, with original articles in the areas of marketing and marketing research, opinion and media;
  • Stimulate the scientific improvement of the activity with the production and dissemination of high quality studies and the generation and dissemination of new specific knowledge and new skills;
  • Promote interest and positive debate in the entire marketing and research environment, in academia, in the media and in other segments or sectors that, in some way, are related to the themes.
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Ahead of Print

With the aim of disseminating knowledge, the PMKT makes available articles approved for publication Ahead of Print.

This is a way of contributing to the maximum dissemination of our authors' research to the entire scientific community before the publication of the complete edition.

The Ahead of Print is the advance publication of articles approved in the double blind review process.

The texts are made available in definitive format, that is, with the spelling-grammatical review and editing completed.

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