V.13 – Nº.1 – Jan.- Jun. 2020
Digital Transformation and the Fourth Industrial Revolution - Disruptive Innovation Theory - Essay
Norberto de Almeida Andrade
Giuliano Carlo Rainatto
Genésio Renovato da Silva Neto
Jucilene Moreira de Barros Faria
Pg.: 1-15 | 
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V.13 – Nº.1 – Jan.- Jun. 2020
Marketing Intelligence and Customer Relationship Management - A Quantitative Study
Eduardo da Silva Pinto
Diogo Cruz
Maria Nascimento Cunha
Pg.: 16-31 | Download PDF
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V.13 – Nº.1 – Jan.- Jun. 2020
Plus Size Fashion Ads in Brazilian Retail - How Overweight Consumers Evaluate
João Henriques de Sousa Júnior
Francisco Vicente Sales Melo
Pg.: 32-42 | Download PDF
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V.13 – Nº.1 – Jan.- Jun. 2020
Consumer Culture Theory (CCT) - A Literature Review
Lucas Emmanuel Nascimento Silva
Manoel Bastos Gomes Neto
Rebeca da Rocha Grangeiro
Jailson Santana Carneiro
Pg.: 43-59 | Download PDF
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V.13 – Nº.1 – Jan.- Jun. 2020
Love Plastic - A Love Case for the Melissa Brand
Júlia Bragagnolo
Liliane Antunes Rohde
Frederike Monika Budiner Mette
Pg.: 60-77 | Download PDF
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V.13 – Nº.1 – Jan.- Jun. 2020
Relationship Marketing in the Fashion World - A Case Study of the Carioca FARM Brand
Juliara Oliveira dos Santos
Pg.: 78-93 | Download PDF
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V.13 – Nº.1 – Jan.- Jun. 2020
The Influences of Persuasion Techniques on Online Consumer Purchasing Behavior in the Beauty Segment – Experimental Actions Applied on Instagram (IB Imports)
Isabela Mambreu de Souza Siqueira
Mozarth Dias Almeida Miranda
Thiara Mourão Fernandes da Costa
Pg.: 94-110 | Download PDF
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V.13 – Nº.1 – Jan.- Jun. 2020
Corporate Social Responsibility and Ethics in the Training of Students in the Administration Area
Edson Roberto Scharf
Stephanie Tonn Goulart Moura
Christine Elena Bianchi
Adriana Kroenke
Pg.: 111-125 | Download PDF
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