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In September/2016 the PMKT had all its previous editions renumbered according to the orientation contained in the report issued at the XLVI Meeting of the Consultative Committee of the SciELO Brazil Collection, in response to the request for indexing. In order to avoid loss of continuity, the previous numbering is presented in parallel with the new renumbering.
V.12 - No.1 - Jan.- Apr. 2019
Competitiveness and Image of a Public Institution of Higher Education - A Study through its Identity
Nadia Dessupoio
Paulo Roberto da Costa Vieira
Irene Raguenet Troccoli
Pg.: 1-15 | 
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V.12 - No.1 - Jan.- Apr. 2019
Inclusive Beauty - Rebuilding the Fairy Tale
Miriam Steinbaum
Jorge Kodja
Pg.: 16-22 | Download PDF
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V.12 - No.1 - Jan.- Apr. 2019
Anger, Desire for Revenge and Negative Word of Mouth - A Theoretical Review from the Perspective of Consumer Behavior on the Internet
Matheus Frohlich Marquetto
Marta Olivia Rovedder de Oliveira
Pg.: 23-36 | Download PDF
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V.12 - No.1 - Jan.- Apr. 2019
Content Analysis in Mobile Device Studies - A Methodological Review
Diana Sinclair Pereira Branisso
Pg.: 37-47 | Download PDF
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V.12 - No.1 - Jan.- Apr. 2019
Relationship Marketing on Social Media for Small Businesses
Bruna Serafim Moura
Pg.: 1-63 | Download PDF
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V.12 - No.1 - Jan.- Apr. 2019
How Luxury Fashion Brands Communicate Through Social Networks - A Contribution of Online Social Networks in B2C Relationships
Maria Nascimento Cunha
Fernando António de Oliveira Tavares
Martim Roquette Durão
Pg.: 64-80 | Download PDF
| Download PDF
V.12 - No.1 - Jan.- Apr. 2019
The Effects of Nostalgia on Consumer Loyalty
Carlos Filipe Arnaut de Carvalho
Flavio Santino Bizarrias
Marlette Cassia Oliveira Ferreira
Jussara da Silva Teixeira Cucato
Jussara Goulart da Silva
Pg.: 81-100 | Download PDF
| Download PDF
V.11 - No.1 - Jan. - Apr. 2018
Assessment of service quality and customer satisfaction of EDP Distribuição with the supply of electricity
Manuel Afonso Machado
Mário João F. S. Basto
Manuel João Lemos de Sousa
Pg.: 1-20 | Download PDF
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V.11 - No.1 - Jan. - Apr. 2018
The Institutionalization of Project Management in the Science, Technology and Innovation Portfolio of the Brazilian Navy Command
Thiago Silva e Souza
Joaquim Filipe Ferraz Esteves Araujo
Pg.: 21-36 | Download PDF
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V.11 - No.1 - Jan. - Apr. 2018
Belonging, Comradeship and Friendship on Two Wheels - An Ethnographic Experience at Rio Harley Owner's Group
Eduardo Santos Rocha Zafaneli
Irene Raguenet Troccoli, Patricia Leite da Silva Scatulino
Pg.: 37-54 | Download PDF
| Download PDF
V.11 - No.1 - Jan. - Apr. 2018
Governance and public policies - An exploratory study on the PAC and its implementation challenges from a municipal perspective
Gabriela Rabelo de Paula
Marcello Simão Branco
Ricardo Luiz Pereira Bueno
Pg.: 55-67 | Download PDF
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V.11 - No.1 - Jan. - Apr. 2018
Opportunism in a Library
Matheus Albergaria
Pg.: 68-84 | Download PDF
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V.11 - No.1 - Jan. - Apr. 2018
Validation of Measurement Scales in Administration
Eric David Cohen
Pg.: 85-103 | Download PDF
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V.11 - No.1 - Jan. - Apr. 2018
Coherence of marketing communication with corporate identity for effective communication
Breno Giordane dos Santos Costa
Pg.: 104-114 | Download PDF
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V.11 - No.1 - Jan. - Apr. 2018
Proposition of a theoretical model for the consumption of iconic global brands in the high economic power class with high and low cultural capital
Alex Pipkin
Pg.: 115-127 | Download PDF
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V.10 - No.1 - Jan. - Apr. 2017
Bonança and squall – Ten years that enchanted and disappointed the Brazilian consumer
Alessandro Martins Alves
Thiago Graça Ramos
Juliana Macedo
Pg.: 1-14 | Download PDF
| Download PDF
V.10 - No.1 - Jan. - Apr. 2017
PCs versus smartphones: Study on differences between responses in collecting data in online dashboards
Cassiano Albuquerque
Carlos Ochoa
Enric Cid
Fernando Possidônio
Pg.: 15-27 | Download PDF
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V.10 - No.1 - Jan. - Apr. 2017
New family arrangements: A challenge for marketing
Ana Helena Meirelles Reis
Pg.: 28-46 | Download PDF
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V.10 - No.1 - Jan. - Apr. 2017
Development and testing of a scale to assess the quality perceived by consumers of pay-TV services
Franklin Souza de Abreu
Gustavo Souki
Luiz Rodrigo
Pg.: 47-63 | Download PDF
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V.10 - No.1 - Jan. - Apr. 2017
Use of item response theory to determine the reliability of scales
Rafael Lucian
Pg.: 64-73 | Download PDF
| Download PDF
V.10 - No.1 - Jan. - Apr. 2017
Customer retention and loyalty strategy in beauty salons in Belo Horizonte: A comparative study between target customers
Glesdiriana Ferreira da Cruz
Sandro Patrício Ananias
Pg.: 74-81 | Download PDF
| Download PDF
V.10 - No.1 - Jan. - Apr. 2017
New customer satisfaction model for the energy distribution sector in Portugal
Manuel Afonso Machado
Mário João F. S. Basto
Pg.: 82-101 | Download PDF
| Download PDF
V.09 - No.1 - Jan. - Apr. 2016
Trade union movement, communication and impact on representativeness from the point of view of the Federal University of Espírito Santo server
Alcimere Cristiani Degen Baptista
Dirce Nazaré Ferreira Andrade
Pg.: 1-11 | Download PDF
| Download PDF
V.09 - No.1 - Jan. - Apr. 2016
Rethinking the use of the Likert scale: tradition or technical choice?
Rafael Lucian
Pg.: 12-28 | Download PDF
| Download PDF
V.09 - No.1 - Jan. - Apr. 2016
Study on the formation of Portuguese preference for brands
Daniel Nascimento Pereira Silva
António Cardoso
Mário João Freitas de Sousa Basto
Pg.: 29-56 | Download PDF
| Download PDF
V.09 - No.1 - Jan. - Apr. 2016
Uma análise das marcas de vestuário comercializadas em Portugal
Maria Zulmira Bessa Amorim Nascimento Cunha
Pg.: 57-72 | Download PDF
| Download PDF
V.08 - No.1 - Apr. 2015
Customer Satisfaction Research Methods: A Bibliometric Study
Janaína Aparecida Pavani Albanez
Sheila Farias Alves Garcia
Lesley Carina do Lago Attadia Galli
Pg.: 1-27 | Download PDF
V.08 - No.1 - Apr. 2015
Social Media and Fashion Companies
Gilza Iale Camelo da Cunha
Jhose Iale Camelo da Cunha
Washington Sales do Monte
Pg.: 28-45 | Download PDF
V.08 - No.1 - Apr. 2015
Precision of Numerical Results in Quantitative Research: Reflections in the Fields of Social and Behavioral Sciences
Francisco José da Costa
Pg.: 46-61 | Download PDF
V.08 - No.1 - Apr. 2015
Consumer Buying Behavior in Neighborhood Markets
Micheline Machado Teixeira
Vanessa Bolico da Silva
Pg.: 62-85 | Download PDF
V.08 - No.1 - Apr. 2015
Consumption Behavior and Characteristics of the Use of Oral Hygiene Products: Exploratory Study with Undergraduate Students from Maceió
Edivaldo Pereira da Silva Filho
Pg.: 86-102 | Download PDF
V.08 - No.1 - Apr. 2015
The Humanization of the Relationship: Brand-Consumer
Cristina Jensen
Roberta Zanini
Pg.: 103-116 | Download PDF
V.07 - No.1 - Apr. 2014
Marketing Arguments in Investor Reports
Lílian Barros Pereira Campos
Nelson Reis Monteiro
Pg.: 1-18 | Download PDF
V.07 - No.1 - Apr. 2014
Marketing Communication Practices for Children on Websites
Marcos Antonio de Andrade
Claudia Rosa Acevedo
Pg.: 19-37 | Download PDF
V.07 - No.1 - Apr. 2014
Health Promotion Policies: Profile Assessment and Customer Satisfaction at the Viva Vida Center in Minas Gerais
Arlete Aparecida de Abreu
Janderson Vaz Martins
Ricardo de Souza Sette
Pg.: 38-56 | Download PDF
V.07 - No.1 - Apr. 2014
Consumer Analysis Through ZMET Confirm Comfort and Safety as Preference Items in Car Choice
Fabian Furlaneto
Álvaro Machado Dias
Pg.: 57-72 | Download PDF
V.07 - No.1 - Apr. 2014
Segmentation of the Brazilian Population
Rodrigo Otávio de Araújo Ribeiro
Bruna Suzzara Bueno de Miranda
Mariana Pereira Nunes
Livia Gomes Cruz
Pg.: 73-90 | Download PDF
V.07 - No.1 - Apr. 2014
Metrics of Engagement in Neoconstructivist Society - A Culture of Engagement
Cinthya Pires Oliveira
Pg.: 91-115 | Download PDF
V.07 - No.1 - Apr. 2014
Innovation in the Financial Market through the Use of Ethnographic Panel
Luciana Aguiar
Camilo Tellez-Merchan
Helen Wernik Nascimento
Mario Mattos
Suzana Amalfi
Mariel Deak
Pg.: 116-131 | Download PDF
V.07 - No.1 - Apr. 2014
How to Seriously Damage a Segmentation Study: Use Factor Analysis as an Input for Cluster Analysis
Luiz Sá Lucas
Wagner Esteves
Larissa Catalá
Pg.: 132-142 | Download PDF
V.07 - No.1 - Apr. 2014
The Distributor's Brand and Consumer Behavior: The Influence of Price, Quality and Promotions on the Purchase Report
Maria Zulmira Bessa Amorim Nascimento Cunha
Pg.: 143-158 | Download PDF
V.07 - No.1 - Apr. 2014
Measuring the Engagement Levels of Digital Magazine Readers
Andrea Costa Nascimento
Diego Oliveira
Fabricio Lima de Medeiros
Karla Patriota Bronsztein
Pg.: 159-173 | Download PDF
V.07 - No.1 - Apr. 2014
Analysis of Users Chatting About Beer on Twitter
Rodrigo Otávio de Araújo Ribeiro
Tarsila Gomes Bello Tavares
Daniel de Oliveira Cohen
Pg.: 174-195 | Download PDF
V.06 - No.1 - Feb. 2013
SEGMENTATION PROPOSAL FOR FAKE LUXURY BRANDS BAG USERS
Maria de Lourdes Bacha
Suzane Strehlau
Vivian Iara Strehlau
Pg.: 42-47 | Download PDF
V.05 - No.1 - Apr. 2012
APPLICABILITY OF THE CHI-SQUARE AUTOMATIC INTERACTION DETECTION (CHAID) PROCEDURE FOR MARKET SEGMENTATION OF RESIDENTIAL ELECTRIC POWER CONSUMERS
Francisco Vicente Sales Melo
Luiz Carlos Murakami
Pg.: 39-46 | Download PDF
V.04 - No.1 - Mar. 2011
TREES, FORESTS AND THEIR FUNCTION AS PREDICTORS: AN APPLICATION IN THE ASSESSMENT OF BUSINESS MATURITY DEGREE
LUIZ CAMPOS DE SÁ LUCAS
Pg.: 6-11 | Download PDF
V.04 - No.1 - Mar. 2011
DETERMINANTS OF CONSUMERS' SATISFACTION IN CALL CENTER SERVICES: AN EMPIRICAL STUDY WITH BRAZILIAN CONSUMERS
SHEILA MOREIRA
CRISTINA GALAMBA MARREIROS
ANTÓNIO SOUZA
Pg.: 12-23 | Download PDF
V.04 - No.1 - Mar. 2011
CESMA CONSUMER PROFILE — SANTA MARIA STUDENT COOPERATIVE
CAROLINA FREDDO FLECK
ROMÁCIO MENEZES DA SILVA
ALCIVIO VARGAS NETO
Pg.: 24-38 | Download PDF
V.04 - No.1 - Mar. 2011
DECISION-MAKING PROCESS FOR SPORTS SPONSORSHIP ACTIONS: DESCRIPTIVE ANALYSIS IN SPONSORING COMPANIES IN BRAZIL
MICHEL FAUZE MATTAR
MARCOS CORTEZ CAMPOMAR
Pg.: 39-50 | Download PDF
V.03 - No.1 - Mar. 2010
CHALLENGES AND OPPORTUNITIES FOR BRANDS IN THE CONTEXT OF THE DIGITAL AGE: A CASE STUDY OF THE BARACK OBAMA CAMPAIGN
LIVIA LANCIA NORONHA BELLATO
MANOLITA CORREIA LIMA
Pg.: 8-16 | Download PDF
V.03 - No.1 - Mar. 2010
ADVERTISING OF LUXURY AND NON-LUXURY ARTICLES: A COMPARATIVE CONTENT ANALYSIS
SUZANE STREHLAU
MELBY KARINA ZUÑIGA HUERTAS
Pg.: 18-29 | Download PDF
V.03 - No.1 - Mar. 2010
LOCATION DECISION: STUDY OF POINT CHARACTERISTICS IN A DRUG CHAIN
LUIZ ANTONIO TITTON
EDGARD MERLO
MARILSON ALVES GONÇALVES
LUIZ GUILHERME RAVACCI PIRES
Pg.: 32-40 | Download PDF
V.03 - No.1 - Mar. 2010
REASONS FOR PURCHASING FURNITURE FOR RESIDENTIAL USE: AN EXPLORATORY STUDY BASED ON MASLOW'S PYRAMID
ILDA DE OLIVEIRA GÓES
Pg.: 41-48 | Download PDF
V.02 - No.1 - Mar. 2009
EVOLUTION OF DIFFERENT TYPES OF MEDIA IN THE FUTURE: AN APPLICATION OF THE DELPHI TECHNIQUE
GUILHERME CALDAS DE CASTRO
CAMILA AROUXA DE SOUZA
ROSANA MOURA DE ANDRADE
Pg.: 8-17 | Download PDF
V.02 - No.1 - Mar. 2009
A LUXURY FOR EVERY BRAZIL
RICARDO MOURA
IZABELA GAZZOLA
Pg.: 18-24 | Download PDF
V.02 - No.1 - Mar. 2009
ETHNOGRAPHIC RESEARCH: A STUDY OF THE USE OF THIS INSTRUMENT BY MARKETING RESEARCH PROFESSIONALS
TANIA MAIA
Pg.: 26-36 | Download PDF
V.02 - No.1 - Mar. 2009
ANALYSIS OF CRITICAL INCIDENTS: PRACTICAL USE OF THIS METHODOLOGY IN A SURVEY OF USER SATISFACTION OF BANKING SERVICES
JANINE KUROSKI FISCHER
JERUSA BETINA SCHROEDER
GÉRSON TONTINI
Pg.: 38-46 | Download PDF
V.01 - No.1 - Sep. 2008
THE MARKETING, OPINION AND MEDIA RESEARCH SECTOR IN BRAZIL
FAUZE NAJIB MATTAR
Pg.: 8-14 | Download PDF
V.01 - No.1 - Sep. 2008
MINIMIZING RISKS IN SEGMENTATION STUDIES USING CLUSTER ENSEMBLES
LUIZ CAMPOS DE SÁ LUCAS
Pg.: 16-23 | Download PDF
V.01 - No.1 - Sep. 2008
EXPERIENCE AT THE POINT OF SALE AND ITS INFLUENCE ON SATISFACTION, LOYALTY AND TRUST: AN ANALYSIS IN THE RETAIL BOOKSTORE SEGMENT
DIEGO GUILHERME BONFIM
FRANCISCO JOSÉ DA COSTA
ALEXANDRE SANTIAGO FREIRE
CALIANA BARROS MOREIRA
DAVI MONTEFUSCO DE OLIVEIRA
Pg.: 26-40 | Download PDF
V.01 - No.1 - Sep. 2008
PROPOSAL OF A MODEL FOR INFORMATION MANAGEMENT: CASE STUDY IN THE AREA OF MARKETING RESEARCH
LEANDRO LOMBARDI
Pg.: 42-55 | Download PDF
V.18 - No.1 - Apr. 2016
Trade union movement, communication and impact on representativeness from the point of view of the Federal University of Espírito Santo server
Alcimere Cristiani Degen Baptista
Dirce Nazaré Ferreira Andrade
Pg.: 1-11 | Download PDF
| Download PDF
V.18 - No.1 - Apr. 2016
Rethinking the use of the Likert scale: tradition or technical choice?
Rafael Lucian
Pg.: 12-28 | Download PDF
| Download PDF
V.18 - No.1 - Apr. 2016
Study on the formation of Portuguese preference for brands
Daniel Nascimento Pereira Silva
António Cardoso
Mário João Freitas de Sousa Basto
Pg.: 29-56 | Download PDF
| Download PDF
V.18 - No.1 - Apr. 2016
Uma análise das marcas de vestuário comercializadas em Portugal
Maria Zulmira Bessa Amorim Nascimento Cunha
Pg.: 57-72 | Download PDF
| Download PDF
V.16 - No.1 - Apr. 2015
Customer Satisfaction Research Methods: A Bibliometric Study
Janaína Aparecida Pavani Albanez
Sheila Farias Alves Garcia
Lesley Carina do Lago Attadia Galli
Pg.: 1-27 | Download PDF
V.16 - No.1 - Apr. 2015
Social Media and Fashion Companies
Gilza Iale Camelo da Cunha
Jhose Iale Camelo da Cunha
Washington Sales do Monte
Pg.: 28-45 | Download PDF
V.16 - No.1 - Apr. 2015
Precision of Numerical Results in Quantitative Research: Reflections in the Fields of Social and Behavioral Sciences
Francisco José da Costa
Pg.: 46-61 | Download PDF
V.16 - No.1 - Apr. 2015
Consumer Buying Behavior in Neighborhood Markets
Micheline Machado Teixeira
Vanessa Bolico da Silva
Pg.: 62-85 | Download PDF
V.16 - No.1 - Apr. 2015
Consumption Behavior and Characteristics of the Use of Oral Hygiene Products: Exploratory Study with Undergraduate Students from Maceió
Edivaldo Pereira da Silva Filho
Pg.: 86-102 | Download PDF
V.16 - No.1 - Apr. 2015
The Humanization of the Relationship: Brand-Consumer
Cristina Jensen
Roberta Zanini
Pg.: 103-116 | Download PDF
V.14 - No.1 - Apr. 2014
Marketing Arguments in Investor Reports
Lílian Barros Pereira Campos
Nelson Reis Monteiro
Pg.: 1-18 | Download PDF
V.14 - No.1 - Apr. 2014
Marketing Communication Practices for Children on Websites
Marcos Antonio de Andrade
Claudia Rosa Acevedo
Pg.: 19-37 | Download PDF
V.14 - No.1 - Apr. 2014
Health Promotion Policies: Profile Assessment and Customer Satisfaction at the Viva Vida Center in Minas Gerais
Arlete Aparecida de Abreu
Janderson Vaz Martins
Ricardo de Souza Sette
Pg.: 38-56 | Download PDF
V.14 - No.1 - Apr. 2014
Consumer Analysis Through ZMET Confirm Comfort and Safety as Preference Items in Car Choice
Fabian Furlaneto
Álvaro Machado Dias
Pg.: 57-72 | Download PDF
V.14 - No.1 - Apr. 2014
Segmentation of the Brazilian Population
Rodrigo Otávio de Araújo Ribeiro
Bruna Suzzara Bueno de Miranda
Mariana Pereira Nunes
Livia Gomes Cruz
Pg.: 73-90 | Download PDF
V.14 - No.1 - Apr. 2014
Metrics of Engagement in Neoconstructivist Society - A Culture of Engagement
Cinthya Pires Oliveira
Pg.: 91-115 | Download PDF
V.14 - No.1 - Apr. 2014
Innovation in the Financial Market through the Use of Ethnographic Panel
Luciana Aguiar
Camilo Tellez-Merchan
Helen Wernik Nascimento
Mario Mattos
Suzana Amalfi
Mariel Deak
Pg.: 116-131 | Download PDF
V.14 - No.1 - Apr. 2014
How to Seriously Damage a Segmentation Study: Use Factor Analysis as an Input for Cluster Analysis
Luiz Sá Lucas
Wagner Esteves
Larissa Catalá
Pg.: 132-142 | Download PDF
V.14 - No.1 - Apr. 2014
The Distributor's Brand and Consumer Behavior: The Influence of Price, Quality and Promotions on the Purchase Report
Maria Zulmira Bessa Amorim Nascimento Cunha
Pg.: 143-158 | Download PDF
V.14 - No.1 - Apr. 2014
Measuring the Engagement Levels of Digital Magazine Readers
Andrea Costa Nascimento
Diego Oliveira
Fabricio Lima de Medeiros
Karla Patriota Bronsztein
Pg.: 159-173 | Download PDF
V.14 - No.1 - Apr. 2014
Analysis of Users Chatting About Beer on Twitter
Rodrigo Otávio de Araújo Ribeiro
Tarsila Gomes Bello Tavares
Daniel de Oliveira Cohen
Pg.: 174-195 | Download PDF
V.11 - No.1 - Feb. 2013
SEGMENTATION PROPOSAL FOR FAKE LUXURY BRANDS BAG USERS
Maria de Lourdes Bacha
Vivian Iara Strehlau
Suzane Strehlau
Pg.: 42-47 | Download PDF
V.8 - No.1 - Apr. 2012
APPLICABILITY OF THE CHI-SQUARE AUTOMATIC INTERACTION DETECTION (CHAID) PROCEDURE FOR MARKET SEGMENTATION OF RESIDENTIAL ELECTRIC POWER CONSUMERS
Francisco Vicente Sales Melo
Luiz Carlos Murakami
Pg.: 39-46 | Download PDF
V.6 - No.1 - Mar. 2011
TREES, FORESTS AND THEIR FUNCTION AS PREDICTORS: AN APPLICATION IN THE ASSESSMENT OF BUSINESS MATURITY DEGREE
LUIZ CAMPOS DE SÁ LUCAS
Pg.: 6-11 | Download PDF
V.6 - No.1 - Mar. 2011
DETERMINANTS OF CONSUMERS' SATISFACTION IN CALL CENTER SERVICES: AN EMPIRICAL STUDY WITH BRAZILIAN CONSUMERS
SHEILA MOREIRA
CRISTINA GALAMBA MARREIROS
ANTÓNIO SOUZA
Pg.: 12-23 | Download PDF
V.6 - No.1 - Mar. 2011
CESMA CONSUMER PROFILE — SANTA MARIA STUDENT COOPERATIVE
CAROLINA FREDDO FLECK
ROMÁCIO MENEZES DA SILVA
ALCIVIO VARGAS NETO
Pg.: 24-38 | Download PDF
V.6 - No.1 - Mar. 2011
DECISION-MAKING PROCESS FOR SPORTS SPONSORSHIP ACTIONS: DESCRIPTIVE ANALYSIS IN SPONSORING COMPANIES IN BRAZIL
MICHEL FAUZE MATTAR
MARCOS CORTEZ CAMPOMAR
Pg.: 39-50 | Download PDF
V.4 - No.1 - Mar. 2010
CHALLENGES AND OPPORTUNITIES FOR BRANDS IN THE CONTEXT OF THE DIGITAL AGE: A CASE STUDY OF THE BARACK OBAMA CAMPAIGN
LIVIA LANCIA NORONHA BELLATO
MANOLITA CORREIA LIMA
Pg.: 8-16 | Download PDF
V.04 - No.1 - Mar. 2010
LOCATION DECISION: STUDY OF POINT CHARACTERISTICS IN A DRUG CHAIN
LUIZ ANTONIO TITTON
EDGARD MERLO
MARILSON ALVES GONÇALVES
LUIZ GUILHERME RAVACCI PIRES
Pg.: 32-40 | Download PDF
V.04 - No.1 - Mar. 2010
REASONS FOR PURCHASING FURNITURE FOR RESIDENTIAL USE: AN EXPLORATORY STUDY BASED ON MASLOW'S PYRAMID
ILDA DE OLIVEIRA GÓES
Pg.: 41-48 | Download PDF
V.02 - No.1 - Mar. 2009
EVOLUTION OF DIFFERENT TYPES OF MEDIA IN THE FUTURE: AN APPLICATION OF THE DELPHI TECHNIQUE
GUILHERME CALDAS DE CASTRO
CAMILA AROUXA DE SOUZA
ROSANA MOURA DE ANDRADE
Pg.: 8-17 | Download PDF
V.02 - No.2 - Mar. 2009
A LUXURY FOR EVERY BRAZIL
RICARDO MOURA
IZABELA GAZZOLA
Pg.: 18-24 | Download PDF
V.02 - No.2 - Mar. 2009
ETHNOGRAPHIC RESEARCH: A STUDY OF THE USE OF THIS INSTRUMENT BY MARKETING RESEARCH PROFESSIONALS
TANIA MAIA
Pg.: 26-36 | Download PDF
V.02 - No.2 - Mar. 2009
ANALYSIS OF CRITICAL INCIDENTS: PRACTICAL USE OF THIS METHODOLOGY IN A SURVEY OF USER SATISFACTION OF BANKING SERVICES
JANINE KUROSKI FISCHER
JERUSA BETINA SCHROEDER
GÉRSON TONTINI
Pg.: 38-46 | Download PDF
V.01 - Sep. 2008
THE MARKETING, OPINION AND MEDIA RESEARCH SECTOR IN BRAZIL
FAUZE NAJIB MATTAR
Pg.: 8-14 | Download PDF
V.01 - Sep. 2008
MINIMIZING RISKS IN SEGMENTATION STUDIES USING CLUSTER ENSEMBLES
LUIZ CAMPOS DE SÁ LUCAS
Pg.: 16-23 | Download PDF
V.01 - Sep. 2008
EXPERIENCE AT THE POINT OF SALE AND ITS INFLUENCE ON SATISFACTION, LOYALTY AND TRUST: AN ANALYSIS IN THE RETAIL BOOKSTORE SEGMENT
DIEGO GUILHERME BONFIM
FRANCISCO JOSÉ DA COSTA
ALEXANDRE SANTIAGO FREIRE
CALIANA BARROS MOREIRA
DAVI MONTEFUSCO DE OLIVEIRA
Pg.: 26-40 | Download PDF
V.01 - Sep. 2008
PROPOSAL OF A MODEL FOR INFORMATION MANAGEMENT: CASE STUDY IN THE AREA OF MARKETING RESEARCH
LEANDRO LOMBARDI
Pg.: 40-55 | Download PDF