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In September/2016 the PMKT had all its previous editions renumbered according to the orientation contained in the report issued at the XLVI Meeting of the Consultative Committee of the SciELO Brazil Collection, in response to the request for indexing. In order to avoid loss of continuity, the previous numbering is presented in parallel with the new renumbering.
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V.18 - No.1 - Apr. 2016
Trade union movement, communication and impact on representativeness from the point of view of the Federal University of Espírito Santo server
Alcimere Cristiani Degen Baptista
Dirce Nazaré Ferreira Andrade
Pg.: 1-11 | 
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V.18 - No.1 - Apr. 2016
Rethinking the use of the Likert scale: tradition or technical choice?
Rafael Lucian
Pg.: 12-28 | Download PDF
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V.18 - No.1 - Apr. 2016
Study on the formation of Portuguese preference for brands
Daniel Nascimento Pereira Silva
António Cardoso
Mário João Freitas de Sousa Basto
Pg.: 29-56 | Download PDF
| Download PDF
V.18 - No.1 - Apr. 2016
Uma análise das marcas de vestuário comercializadas em Portugal
Maria Zulmira Bessa Amorim Nascimento Cunha
Pg.: 57-72 | Download PDF
| Download PDF
V.16 - No.1 - Apr. 2015
Customer Satisfaction Research Methods: A Bibliometric Study
Janaína Aparecida Pavani Albanez
Sheila Farias Alves Garcia
Lesley Carina do Lago Attadia Galli
Pg.: 1-27 | Download PDF
V.16 - No.1 - Apr. 2015
Social Media and Fashion Companies
Gilza Iale Camelo da Cunha
Jhose Iale Camelo da Cunha
Washington Sales do Monte
Pg.: 28-45 | Download PDF
V.16 - No.1 - Apr. 2015
Precision of Numerical Results in Quantitative Research: Reflections in the Fields of Social and Behavioral Sciences
Francisco José da Costa
Pg.: 46-61 | Download PDF
V.16 - No.1 - Apr. 2015
Consumer Buying Behavior in Neighborhood Markets
Micheline Machado Teixeira
Vanessa Bolico da Silva
Pg.: 62-85 | Download PDF
V.16 - No.1 - Apr. 2015
Consumption Behavior and Characteristics of the Use of Oral Hygiene Products: Exploratory Study with Undergraduate Students from Maceió
Edivaldo Pereira da Silva Filho
Pg.: 86-102 | Download PDF
V.16 - No.1 - Apr. 2015
The Humanization of the Relationship: Brand-Consumer
Cristina Jensen
Roberta Zanini
Pg.: 103-116 | Download PDF
V.14 - No.1 - Apr. 2014
Marketing Arguments in Investor Reports
Lílian Barros Pereira Campos
Nelson Reis Monteiro
Pg.: 1-18 | Download PDF
V.14 - No.1 - Apr. 2014
Marketing Communication Practices for Children on Websites
Marcos Antonio de Andrade
Claudia Rosa Acevedo
Pg.: 19-37 | Download PDF
V.14 - No.1 - Apr. 2014
Health Promotion Policies: Profile Assessment and Customer Satisfaction at the Viva Vida Center in Minas Gerais
Arlete Aparecida de Abreu
Janderson Vaz Martins
Ricardo de Souza Sette
Pg.: 38-56 | Download PDF
V.14 - No.1 - Apr. 2014
Consumer Analysis Through ZMET Confirm Comfort and Safety as Preference Items in Car Choice
Fabian Furlaneto
Álvaro Machado Dias
Pg.: 57-72 | Download PDF
V.14 - No.1 - Apr. 2014
Segmentation of the Brazilian Population
Rodrigo Otávio de Araújo Ribeiro
Bruna Suzzara Bueno de Miranda
Mariana Pereira Nunes
Livia Gomes Cruz
Pg.: 73-90 | Download PDF
V.14 - No.1 - Apr. 2014
Metrics of Engagement in Neoconstructivist Society - A Culture of Engagement
Cinthya Pires Oliveira
Pg.: 91-115 | Download PDF
V.14 - No.1 - Apr. 2014
Innovation in the Financial Market through the Use of Ethnographic Panel
Luciana Aguiar
Camilo Tellez-Merchan
Helen Wernik Nascimento
Mario Mattos
Suzana Amalfi
Mariel Deak
Pg.: 116-131 | Download PDF
V.14 - No.1 - Apr. 2014
How to Seriously Damage a Segmentation Study: Use Factor Analysis as an Input for Cluster Analysis
Luiz Sá Lucas
Wagner Esteves
Larissa Catalá
Pg.: 132-142 | Download PDF
V.14 - No.1 - Apr. 2014
The Distributor's Brand and Consumer Behavior: The Influence of Price, Quality and Promotions on the Purchase Report
Maria Zulmira Bessa Amorim Nascimento Cunha
Pg.: 143-158 | Download PDF
V.14 - No.1 - Apr. 2014
Measuring the Engagement Levels of Digital Magazine Readers
Andrea Costa Nascimento
Diego Oliveira
Fabricio Lima de Medeiros
Karla Patriota Bronsztein
Pg.: 159-173 | Download PDF
V.14 - No.1 - Apr. 2014
Analysis of Users Chatting About Beer on Twitter
Rodrigo Otávio de Araújo Ribeiro
Tarsila Gomes Bello Tavares
Daniel de Oliveira Cohen
Pg.: 174-195 | Download PDF
V.11 - No.1 - Feb. 2013
SEGMENTATION PROPOSAL FOR FAKE LUXURY BRANDS BAG USERS
Maria de Lourdes Bacha
Vivian Iara Strehlau
Suzane Strehlau
Pg.: 42-47 | Download PDF
V.8 - No.1 - Apr. 2012
APPLICABILITY OF THE CHI-SQUARE AUTOMATIC INTERACTION DETECTION (CHAID) PROCEDURE FOR MARKET SEGMENTATION OF RESIDENTIAL ELECTRIC POWER CONSUMERS
Francisco Vicente Sales Melo
Luiz Carlos Murakami
Pg.: 39-46 | Download PDF
V.6 - No.1 - Mar. 2011
TREES, FORESTS AND THEIR FUNCTION AS PREDICTORS: AN APPLICATION IN THE ASSESSMENT OF BUSINESS MATURITY DEGREE
LUIZ CAMPOS DE SÁ LUCAS
Pg.: 6-11 | Download PDF
V.6 - No.1 - Mar. 2011
DETERMINANTS OF CONSUMERS' SATISFACTION IN CALL CENTER SERVICES: AN EMPIRICAL STUDY WITH BRAZILIAN CONSUMERS
SHEILA MOREIRA
CRISTINA GALAMBA MARREIROS
ANTÓNIO SOUZA
Pg.: 12-23 | Download PDF
V.6 - No.1 - Mar. 2011
CESMA CONSUMER PROFILE — SANTA MARIA STUDENT COOPERATIVE
CAROLINA FREDDO FLECK
ROMÁCIO MENEZES DA SILVA
ALCIVIO VARGAS NETO
Pg.: 24-38 | Download PDF
V.6 - No.1 - Mar. 2011
DECISION-MAKING PROCESS FOR SPORTS SPONSORSHIP ACTIONS: DESCRIPTIVE ANALYSIS IN SPONSORING COMPANIES IN BRAZIL
MICHEL FAUZE MATTAR
MARCOS CORTEZ CAMPOMAR
Pg.: 39-50 | Download PDF
V.4 - No.1 - Mar. 2010
CHALLENGES AND OPPORTUNITIES FOR BRANDS IN THE CONTEXT OF THE DIGITAL AGE: A CASE STUDY OF THE BARACK OBAMA CAMPAIGN
LIVIA LANCIA NORONHA BELLATO
MANOLITA CORREIA LIMA
Pg.: 8-16 | Download PDF
V.04 - No.1 - Mar. 2010
LOCATION DECISION: STUDY OF POINT CHARACTERISTICS IN A DRUG CHAIN
LUIZ ANTONIO TITTON
EDGARD MERLO
MARILSON ALVES GONÇALVES
LUIZ GUILHERME RAVACCI PIRES
Pg.: 32-40 | Download PDF
V.04 - No.1 - Mar. 2010
REASONS FOR PURCHASING FURNITURE FOR RESIDENTIAL USE: AN EXPLORATORY STUDY BASED ON MASLOW'S PYRAMID
ILDA DE OLIVEIRA GÓES
Pg.: 41-48 | Download PDF
V.02 - No.1 - Mar. 2009
EVOLUTION OF DIFFERENT TYPES OF MEDIA IN THE FUTURE: AN APPLICATION OF THE DELPHI TECHNIQUE
GUILHERME CALDAS DE CASTRO
CAMILA AROUXA DE SOUZA
ROSANA MOURA DE ANDRADE
Pg.: 8-17 | Download PDF
V.02 - No.2 - Mar. 2009
A LUXURY FOR EVERY BRAZIL
RICARDO MOURA
IZABELA GAZZOLA
Pg.: 18-24 | Download PDF
V.02 - No.2 - Mar. 2009
ETHNOGRAPHIC RESEARCH: A STUDY OF THE USE OF THIS INSTRUMENT BY MARKETING RESEARCH PROFESSIONALS
TANIA MAIA
Pg.: 26-36 | Download PDF
V.02 - No.2 - Mar. 2009
ANALYSIS OF CRITICAL INCIDENTS: PRACTICAL USE OF THIS METHODOLOGY IN A SURVEY OF USER SATISFACTION OF BANKING SERVICES
JANINE KUROSKI FISCHER
JERUSA BETINA SCHROEDER
GÉRSON TONTINI
Pg.: 38-46 | Download PDF
V.01 - Sep. 2008
THE MARKETING, OPINION AND MEDIA RESEARCH SECTOR IN BRAZIL
FAUZE NAJIB MATTAR
Pg.: 8-14 | Download PDF
V.01 - Sep. 2008
MINIMIZING RISKS IN SEGMENTATION STUDIES USING CLUSTER ENSEMBLES
LUIZ CAMPOS DE SÁ LUCAS
Pg.: 16-23 | Download PDF
V.01 - Sep. 2008
EXPERIENCE AT THE POINT OF SALE AND ITS INFLUENCE ON SATISFACTION, LOYALTY AND TRUST: AN ANALYSIS IN THE RETAIL BOOKSTORE SEGMENT
DIEGO GUILHERME BONFIM
FRANCISCO JOSÉ DA COSTA
ALEXANDRE SANTIAGO FREIRE
CALIANA BARROS MOREIRA
DAVI MONTEFUSCO DE OLIVEIRA
Pg.: 26-40 | Download PDF
V.01 - Sep. 2008
PROPOSAL OF A MODEL FOR INFORMATION MANAGEMENT: CASE STUDY IN THE AREA OF MARKETING RESEARCH
LEANDRO LOMBARDI
Pg.: 40-55 | Download PDF
V.17 - No.1 - Oct. 2015
Study on the Evaluation of the External Value of the Brand
Daniel Nascimento Pereira Silva
Pg.: 1-23 | Download PDF
V.17 - No.1 - Oct. 2015
Choice Criteria and Consumer Consumption Habits of Fashion and Clothing Products
Maria Zulmira Bessa Amorim Nascimento Cunha
Pg.: 24-45 | Download PDF
V.17 - No.1 - Oct. 2015
Eduardismo, Lulismo's “Exit” and Electoral Commotion – What Motivated Paulo Câmara's Electoral Success for the Government of Pernambuco?
Adriano Oliveira
Gabriella Fidelis
Mariana Barros
Pg.: 47-65 | Download PDF
V.17 - No.1 - Oct. 2015
Measurement Variations and Results in Surveys with Data Collection by Online and Printed Questionnaire
Diana Lúcia Teixeira de Carvalho
Francisco José da Costa
Josemar Jeremias Bandeira de Souza
Pg.: 66-85 | Download PDF
V.15 - No.1 - Oct. 2014
Measurement and Verification Scales: A Comparative Analysis of Likert and Phrase Completion Scales
Severino Domingos da Silva Júnior
Francisco José Costa
Pg.: 1-16 | Download PDF
V.15 - No.1 - Oct. 2014
Social TV – A New Paradigm for Television Media Consumption in Brazil?
Adriana Carneiro Rocha
Pg.: 17-37 | Download PDF
V.15 - No.1 - Oct. 2014
The Dynamics of the Use of Social Networks in the Communication Process by Micro and Small Textile Companies: an Exploratory Study
Marcela Bortotti Favero
Francisco J. S. M. Alvarez
Pg.: 38-57 | Download PDF
V.15 - No.1 - Oct. 2014
Corruption Perception Indicators: Variations under the Effect of the Media and Political Behavior
Pedro Soares Fraiha
Pg.: 58-76 | Download PDF
V.15 - No.1 - Oct. 2014
Net Ativismo: Interfaces entre a Nova Opinião Pública e as Marcas
Livia Lancia Noronha Bellato
Pg.: 77-95 | Download PDF
V.12 - No.1 - Apr. 2013
ELECTRONIC DEMOCRACY FOR WHOM? UNDERSTANDING THE DEMAND OF THE PORTAL OF THE CHAMBER OF DEPUTIES OF BRAZIL
MAX STABILE
Pg.: 1-17 | Download PDF
V.12 - No.1 - Apr. 2013
THE EFFECT OF ADVERTAINMENT ON THE CONSUMER: AN EXPLORATORY STUDY
MARÍLIA LARA MARCONDES MACHADO DE OLIVEIRA
EDSON CRESCITELLI
Pg.: 18-32 | Download PDF
V.12 - No.1 - Apr. 2013
NEW FAMILY ARRANGEMENTS: THE CONSUMPTION OF DINC COUPLES (DOUBLE INCOME, NO CHILDREN)
IARA SILVA DA SILVA
LILIANE ROHDE
Pg.: 33-44 | Download PDF
V.9 - No.1 - Jul. 2012
IMPACT OF THE DATA COLLECTION INSTRUMENT ON THE ANSWERS OBTAINED
Josmar Andrade
Renata Petrecca
Pg.: 39-45 | Download PDF
V.7 - No.1 - Dec. 2011
POLITICAL CULTURE and CIVIC EDUCATION: POLITICAL CONFIDENCE BASED ON THE EXPERIENCE OF THE YOUNG PARLIAMENT
Gabriel Avila Casalecchi
Pg.: 41-46 | Download PDF
V.05 - No.1 - Sep. 2010
SLEEPER OR WARRIOR? PROFILES AND ATTITUDES OF MANAGERS THROUGH THE USE OF MARKETING INTELLIGENCE SYSTEM
CLÁUDIO LUIZ CHIUSOLI
Pg.: 08-17 | Download PDF
V.05 - No.1 - Sep. 2010
PERCEPTION OF INNOVATION IN B2B CONTEXTS: A TAXONOMY APPLIED TO LIVESTOCK TECHNOLOGY
ENEIDA BEZERRA SOARES RIBEIRO
PAULO HENRIQUE MÜLLER PRADO
JOSÉ CARLOS KORELO
DANIELLE MANTOVANI L.DA SILVA
Pg.: 18-31 | Download PDF
V.05 - No.1 - Sep. 2010
STATISTICAL PROCEDURES FOR DATABASE SEGMENTATION
FRANCISCO LOUZADA-NETO
CARLOS A. RIBEIRO DINIZ
CLOVIS CORREA DA COSTA
PAULO HENRIQUE F. DA SILVA
CAMILA R. DESTEFANI
ANA PAULA O. TEMPONI
Pg.: 32-39 | Download PDF
V.05 - No.1 - Sep. 2010
THREE DECADES OF THE CHURCHILL MODEL: USE OF CRONBACH'S ALPHA FACTORIALE ANALYSIS IN THE VALIDATION OF DATA COLLECTION INSTRUMENTS IN MARKETING
WAGNER JUNIOR LADEIRA
Pg.: 40-48 | Download PDF
V.02 - No.3 - Sep. 2009
CONTRIBUTION OF MARKETING RESEARCH TO THE DEFINITION OF GOODS AND SERVICES PRICING STRATEGIES
LUIS PILLI
Pg.: 28-36 | Download PDF
V.02 - No.3 - Sep. 2009
REFLECTIONS ON THE USE OF PROJECTIVE TECHNIQUES IN CONDUCTING QUALITATIVE RESEARCH IN MARKETING
ELIANE CRISTINE FRANCISCO-MAFEZZOLLI
CAROLINA FABRIS
CLARA MÁRCIA RIBEIRO
TATIANI SANTOS
Pg.: 37-48 | Download PDF
V.02 – Nº.3 – Mar. 2009
YOUNG CONSUMER BEHAVIOR THROUGH VARIOUS MEDIA ALTERNATIVES
SILVIO TADEU BERTONCELLO
EDSON CRESCITELLI
Pg.: 8-19 | Download PDF
V.02 - No.3 - Sep. 2009
SATURATION IN QUALITATIVE RESEARCH: EMPIRICAL ESTIMATE OF SIZING
HERMANO ROBERTO THIRYCHERQUES
Pg.: 20-27 | Download PDF
V.13 - No.1 - Oct. 2013
Why and How Students Complain: A Study on the Intentions and Implications of University Complaints
Tânia Modesto Veludo-de-Oliveira
Antonio Benedito de Oliveira Jr.
Rogerio Scabim Morano
Paulo Cesar Calábria
Omar Magalhães Dias
Pg.: 1-14 | Download PDF
V.13 - No.1 - Oct. 2013
Pre-Purchase E-Commerce Quality Signaling: Differences Between Luxury and Massive Retailer Websites
Ana Akemi Ikeda
Camila Assis Martins
Marcos Cortez Campomar
Pg.: 15-33 | Download PDF
V.13 - No.1 - Oct. 2013
Statistical Analysis of the Differentiation and Profitability Strategy of Companies in the Auto Parts Industry in Brazil
Viviane Chunques Gervasoni
George Bedinelli Rossi
Dirceu da Silva
Pg.: 34-45 | Download PDF
V.13 - No.1 - Oct. 2013
Smartphone Experience Marketing: Co-Creating Value through Mobile Applications
Mariana de Freitas Coelho
Pedro Ferraz de Andrade Augusto dos Santos
Pg.: 45-66 | Download PDF
V.13 - No.1 - Oct. 2013
Promotion through pamphlets and the consumer's purchase decision: a quantitative-descriptive research
Karoline dos Santos Lino
Cynthia Cristina dos Santos
Diego Brizante dos Santos
Monik Mitsuko Matsumoto
Priscila Pennella Cardoso
Tamyres Matiko Yamamoto
Giuliana Isabella
Pg.: 67-87 | Download PDF
V.13 - No.1 - Oct. 2013
Environmentally Responsible Practices in Supermarkets: A Study of Relevance to Consumers
Fernando Shigueo Omoto Bittar
João Eduardo de Oliveira Duarte Ferreira
Maria Lucia Borba
Bassiro Só
Pg.: 88-105 | Download PDF
V.13 - No.1 - Oct. 2013
Analysis of Private Label Management in Medium-Sized Retailers
Daniela Vasconcelos Arruda
Vérica Marconi Freitas de Paula
Verônica Angélica Freitas de Paula
Pg.: 106-122 | Download PDF
V.13 - No.1 - Oct. 2013
Marketing Information Management in Construction Materials Retail Cooperation Networks in Paraná: A Multicase Study
Sandro Deretti
Mirian Palmeira
Pg.: 123-147 | Download PDF
V.13 - No.1 - Oct. 2013
Modeling and Predictive Monitoring of Municipal Elections in the City of São Paulo through the Decision Tree Technique
Claudia Sciortino de Reina
Diego Monteforte Pintor
Pg.: 148-166 | Download PDF
V.13 - No.1 - Oct. 2013
Consumer Behavior of Low-Income Women: Study with Hair Care Services in Beauty Salons
Sergio Ricardo Goes Oliveira
Edivaldo Pereira da Silva Filho
Pg.: 167-185 | Download PDF
V.13 - No.1 - Oct. 2013
Influence of Nutritional Information on the Choice of Food Products: An Application of the Joint Analysis Technique
Ana Augusta Ferreira de Freitas
Mariana Chaves Pereira
Pg.: 186-199 | Download PDF
V.10 - No.1 - Oct. 2012
CONSCIOUS CONSUMPTION PROFILE THROUGH INDIVIDUAL ATTITUDES AND BEHAVIORS: A STUDY WITH THE POPULATION OF RECIFE/PE
Minelle Enéas da Silva
Ana Paula Machado Corrêa
Ana Carolina Vital da Costa
Ana Elisabeth Cavalcanti de Albuquerque
José Álvaro Jardim de Almeida
Pg.: 37-43 | Download PDF