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In September/2016 the PMKT had all its previous editions renumbered according to the orientation contained in the report issued at the XLVI Meeting of the Consultative Committee of the SciELO Brazil Collection, in response to the request for indexing. In order to avoid loss of continuity, the previous numbering is presented in parallel with the new renumbering.
V.06 - No.1 - Feb. 2013
SEGMENTATION PROPOSAL FOR FAKE LUXURY BRANDS BAG USERS
Maria de Lourdes Bacha
Suzane Strehlau
Vivian Iara Strehlau
Pg.: 42-47 | 
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V.06 - No.2 - Apr. 2013
ELECTRONIC DEMOCRACY FOR WHOM? UNDERSTANDING THE DEMAND OF THE PORTAL OF THE CHAMBER OF DEPUTIES OF BRAZIL
MAX STABILE
Pg.: 1-17 | Download PDF
V.06 - No.2 - Apr. 2013
NEW FAMILY ARRANGEMENTS: THE CONSUMPTION OF DINC COUPLES (DOUBLE INCOME, NO CHILDREN)
IARA SILVA DA SILVA
LILIANE ROHDE
Pg.: 33-44 | Download PDF
V.06 - No.2 - Apr. 2013
SOCIAL POSITION, ITS INFLUENCE ON CONSUMPTION AT THE BASE OF THE PYRAMID AND THE ADOPTION OF A NEW MODEL OF SOCIAL STRATIFICATION
CECÍLIA LIMA DE QUEIRÓS MATTOSO
Pg.: 45-58 | Download PDF
V.06 - No.2 - Apr. 2013
THE EFFECT OF ADVERTAINMENT ON THE CONSUMER: AN EXPLORATORY STUDY
MARÍLIA LARA MARCONDES MACHADO DE OLIVEIRA
EDSON CRESCITELLI
Pg.: 18-32 | Download PDF
V.06 - No.3 - Oct. 2013
Why and How Students Complain: A Study on the Intentions and Implications of University Complaints
Tânia Modesto Veludo-de-Oliveira
Antonio Benedito de Oliveira Jr.
Rogerio Scabim Morano
Paulo Cesar Calábria
Omar Magalhães Dias
Pg.: 1-14 | Download PDF
V.06 - No.3 - Oct. 2013
Pre-Purchase E-Commerce Quality Signaling: Differences Between Luxury and Massive Retailer Websites
Ana Akemi Ikeda
Camila Assis Martins
Marcos Cortez Campomar
Pg.: 15-33 | Download PDF
V.06 - No.3 - Oct. 2013
Statistical Analysis of the Differentiation and Profitability Strategy of Companies in the Auto Parts Industry in Brazil
Viviane Chunques Gervasoni
George Bedinelli Rossi
Dirceu da Silva
Pg.: 34-45 | Download PDF
V.06 - No.3 - Oct. 2013
Smartphone Experience Marketing: Co-Creating Value through Mobile Applications
Mariana de Freitas Coelho
Pedro Ferraz de Andrade Augusto dos Santos
Pg.: 45-66 | Download PDF
V.06 - No.3 - Oct. 2013
Promotion through pamphlets and the consumer's purchase decision: a quantitative-descriptive research
Karoline dos Santos Lino
Cynthia Cristina dos Santos
Diego Brizante dos Santos
Monik Mitsuko Matsumoto
Priscila Pennella Cardoso
Tamyres Matiko Yamamoto
Giuliana Isabella
Pg.: 67-87 | Download PDF
V.06 - No.3 - Oct. 2013
Environmentally Responsible Practices in Supermarkets: A Study of Relevance to Consumers
Fernando Shigueo Omoto Bittar
João Eduardo de Oliveira Duarte Ferreira
Maria Lucia Borba
Bassiro Só
Pg.: 88-105 | Download PDF
V.06 - No.3 - Oct. 2013
Analysis of Private Label Management in Medium-Sized Retailers
Daniela Vasconcelos Arruda
Vérica Marconi Freitas de Paula
Verônica Angélica Freitas de Paula
Pg.: 106-122 | Download PDF
V.06 - No.3 - Oct. 2013
Marketing Information Management in Construction Materials Retail Cooperation Networks in Paraná: A Multicase Study
Sandro Deretti
Mirian Palmeira
Pg.: 123-147 | Download PDF
V.06 - No.3 - Oct. 2013
Modeling and Predictive Monitoring of Municipal Elections in the City of São Paulo through the Decision Tree Technique
Claudia Sciortino de Reina
Diego Monteforte Pintor
Pg.: 148-166 | Download PDF
V.06 - No.3 - Oct. 2013
Consumer Behavior of Low-Income Women: Study with Hair Care Services in Beauty Salons
Sergio Ricardo Goes Oliveira
Edivaldo Pereira da Silva Filho
Pg.: 167-185 | Download PDF
V.06 - No.3 - Oct. 2013
Influence of Nutritional Information on the Choice of Food Products: An Application of the Joint Analysis Technique
Ana Augusta Ferreira de Freitas
Mariana Chaves Pereira
Pg.: 187-199 | Download PDF
V.11 - No.1 - Feb. 2013
SEGMENTATION PROPOSAL FOR FAKE LUXURY BRANDS BAG USERS
Maria de Lourdes Bacha
Vivian Iara Strehlau
Suzane Strehlau
Pg.: 42-47 | Download PDF
V.12 - No.1 - Apr. 2013
ELECTRONIC DEMOCRACY FOR WHOM? UNDERSTANDING THE DEMAND OF THE PORTAL OF THE CHAMBER OF DEPUTIES OF BRAZIL
MAX STABILE
Pg.: 1-17 | Download PDF
V.12 - No.1 - Apr. 2013
THE EFFECT OF ADVERTAINMENT ON THE CONSUMER: AN EXPLORATORY STUDY
MARÍLIA LARA MARCONDES MACHADO DE OLIVEIRA
EDSON CRESCITELLI
Pg.: 18-32 | Download PDF
V.12 - No.1 - Apr. 2013
NEW FAMILY ARRANGEMENTS: THE CONSUMPTION OF DINC COUPLES (DOUBLE INCOME, NO CHILDREN)
IARA SILVA DA SILVA
LILIANE ROHDE
Pg.: 33-44 | Download PDF
V.13 - No.1 - Oct. 2013
Why and How Students Complain: A Study on the Intentions and Implications of University Complaints
Tânia Modesto Veludo-de-Oliveira
Antonio Benedito de Oliveira Jr.
Rogerio Scabim Morano
Paulo Cesar Calábria
Omar Magalhães Dias
Pg.: 1-14 | Download PDF
V.13 - No.1 - Oct. 2013
Pre-Purchase E-Commerce Quality Signaling: Differences Between Luxury and Massive Retailer Websites
Ana Akemi Ikeda
Camila Assis Martins
Marcos Cortez Campomar
Pg.: 15-33 | Download PDF
V.13 - No.1 - Oct. 2013
Statistical Analysis of the Differentiation and Profitability Strategy of Companies in the Auto Parts Industry in Brazil
Viviane Chunques Gervasoni
George Bedinelli Rossi
Dirceu da Silva
Pg.: 34-45 | Download PDF
V.13 - No.1 - Oct. 2013
Smartphone Experience Marketing: Co-Creating Value through Mobile Applications
Mariana de Freitas Coelho
Pedro Ferraz de Andrade Augusto dos Santos
Pg.: 45-66 | Download PDF
V.13 - No.1 - Oct. 2013
Promotion through pamphlets and the consumer's purchase decision: a quantitative-descriptive research
Karoline dos Santos Lino
Cynthia Cristina dos Santos
Diego Brizante dos Santos
Monik Mitsuko Matsumoto
Priscila Pennella Cardoso
Tamyres Matiko Yamamoto
Giuliana Isabella
Pg.: 67-87 | Download PDF
V.13 - No.1 - Oct. 2013
Environmentally Responsible Practices in Supermarkets: A Study of Relevance to Consumers
Fernando Shigueo Omoto Bittar
João Eduardo de Oliveira Duarte Ferreira
Maria Lucia Borba
Bassiro Só
Pg.: 88-105 | Download PDF
V.13 - No.1 - Oct. 2013
Analysis of Private Label Management in Medium-Sized Retailers
Daniela Vasconcelos Arruda
Vérica Marconi Freitas de Paula
Verônica Angélica Freitas de Paula
Pg.: 106-122 | Download PDF
V.13 - No.1 - Oct. 2013
Marketing Information Management in Construction Materials Retail Cooperation Networks in Paraná: A Multicase Study
Sandro Deretti
Mirian Palmeira
Pg.: 123-147 | Download PDF
V.13 - No.1 - Oct. 2013
Modeling and Predictive Monitoring of Municipal Elections in the City of São Paulo through the Decision Tree Technique
Claudia Sciortino de Reina
Diego Monteforte Pintor
Pg.: 148-166 | Download PDF
V.13 - No.1 - Oct. 2013
Consumer Behavior of Low-Income Women: Study with Hair Care Services in Beauty Salons
Sergio Ricardo Goes Oliveira
Edivaldo Pereira da Silva Filho
Pg.: 167-185 | Download PDF
V.13 - No.1 - Oct. 2013
Influence of Nutritional Information on the Choice of Food Products: An Application of the Joint Analysis Technique
Ana Augusta Ferreira de Freitas
Mariana Chaves Pereira
Pg.: 186-199 | Download PDF