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In September/2016 the PMKT had all its previous editions renumbered according to the orientation contained in the report issued at the XLVI Meeting of the Consultative Committee of the SciELO Brazil Collection, in response to the request for indexing. In order to avoid loss of continuity, the previous numbering is presented in parallel with the new renumbering.
V.08 - No.1 - Apr. 2015
Customer Satisfaction Research Methods: A Bibliometric Study
Janaína Aparecida Pavani Albanez
Sheila Farias Alves Garcia
Lesley Carina do Lago Attadia Galli
Pg.: 1-27 | 
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V.08 - No.1 - Apr. 2015
Social Media and Fashion Companies
Gilza Iale Camelo da Cunha
Jhose Iale Camelo da Cunha
Washington Sales do Monte
Pg.: 28-45 | Download PDF
V.08 - No.1 - Apr. 2015
Precision of Numerical Results in Quantitative Research: Reflections in the Fields of Social and Behavioral Sciences
Francisco José da Costa
Pg.: 46-61 | Download PDF
V.08 - No.1 - Apr. 2015
Consumer Buying Behavior in Neighborhood Markets
Micheline Machado Teixeira
Vanessa Bolico da Silva
Pg.: 62-85 | Download PDF
V.08 - No.1 - Apr. 2015
Consumption Behavior and Characteristics of the Use of Oral Hygiene Products: Exploratory Study with Undergraduate Students from Maceió
Edivaldo Pereira da Silva Filho
Pg.: 86-102 | Download PDF
V.08 - No.1 - Apr. 2015
The Humanization of the Relationship: Brand-Consumer
Cristina Jensen
Roberta Zanini
Pg.: 103-116 | Download PDF
V.08 - No.2 - Oct. 2015
Study on the Evaluation of the External Value of the Brand
Daniel Nascimento Pereira Silva
Pg.: 1-23 | Download PDF
V.08 - No.2 - Oct. 2015
Choice Criteria and Consumer Consumption Habits of Fashion and Clothing Products
Maria Zulmira Bessa Amorim Nascimento Cunha
Pg.: 24-45 | Download PDF
V.08 - No.2 - Oct. 2015
Eduardismo, Lulismo's “Exit” and Electoral Commotion – What Motivated Paulo Câmara's Electoral Success for the Government of Pernambuco?
Adriano Oliveira
Gabriella Fidelis
Mariana Barros
Pg.: 46-65 | Download PDF
V.08 - No.2 - Oct. 2015
Measurement Variations and Results in Surveys with Data Collection by Online and Printed Questionnaire
Diana Lúcia Teixeira de Carvalho
Francisco José da Costa
Josemar Jeremias Bandeira de Souza
Pg.: 66-85 | Download PDF
V.16 - No.1 - Apr. 2015
Customer Satisfaction Research Methods: A Bibliometric Study
Janaína Aparecida Pavani Albanez
Sheila Farias Alves Garcia
Lesley Carina do Lago Attadia Galli
Pg.: 1-27 | Download PDF
V.16 - No.1 - Apr. 2015
Social Media and Fashion Companies
Gilza Iale Camelo da Cunha
Jhose Iale Camelo da Cunha
Washington Sales do Monte
Pg.: 28-45 | Download PDF
V.16 - No.1 - Apr. 2015
Precision of Numerical Results in Quantitative Research: Reflections in the Fields of Social and Behavioral Sciences
Francisco José da Costa
Pg.: 46-61 | Download PDF
V.16 - No.1 - Apr. 2015
Consumer Buying Behavior in Neighborhood Markets
Micheline Machado Teixeira
Vanessa Bolico da Silva
Pg.: 62-85 | Download PDF
V.16 - No.1 - Apr. 2015
Consumption Behavior and Characteristics of the Use of Oral Hygiene Products: Exploratory Study with Undergraduate Students from Maceió
Edivaldo Pereira da Silva Filho
Pg.: 86-102 | Download PDF
V.16 - No.1 - Apr. 2015
The Humanization of the Relationship: Brand-Consumer
Cristina Jensen
Roberta Zanini
Pg.: 103-116 | Download PDF
V.17 - No.1 - Oct. 2015
Study on the Evaluation of the External Value of the Brand
Daniel Nascimento Pereira Silva
Pg.: 1-23 | Download PDF
V.17 - No.1 - Oct. 2015
Choice Criteria and Consumer Consumption Habits of Fashion and Clothing Products
Maria Zulmira Bessa Amorim Nascimento Cunha
Pg.: 24-45 | Download PDF
V.17 - No.1 - Oct. 2015
Eduardismo, Lulismo's “Exit” and Electoral Commotion – What Motivated Paulo Câmara's Electoral Success for the Government of Pernambuco?
Adriano Oliveira
Gabriella Fidelis
Mariana Barros
Pg.: 47-65 | Download PDF
V.17 - No.1 - Oct. 2015
Measurement Variations and Results in Surveys with Data Collection by Online and Printed Questionnaire
Diana Lúcia Teixeira de Carvalho
Francisco José da Costa
Josemar Jeremias Bandeira de Souza
Pg.: 66-85 | Download PDF