It does not.

V.12 - No.2 - May - Aug. 2019
Collaborative Economy: The Importance of Digital Platforms for Collaborative Consumption

Luciane de Carvalho Pereira
Carla Cardoso Marcelino

Pg.: 101-119 | Download PDF | Download PDF

V.12 - No.2 - May - Aug. 2019
Branded Content - Strategic Marketing Tool and its Impact on Consumers

Ana Carolina Wuensche Ciuffo Aguiar
Vivian Steinhäuser

Pg.: 142-159 | Download PDF | Download PDF

V.12 - No.2 - May - Aug. 2019
AMiner - Academic Research Metadata through Artificial Intelligence

Norberto de Almeida Andrade
Giuliano Carlo Rainatto
Genésio Renovato da Silva Neto
Jucilene Moreira de Barros Faria

Pg.: 172-186 | Download PDF | Download PDF

V.11 - No.2 - May - Aug. 2018
Fatores de influência na escolha da Instituição de Ensino Superior – Estudo de Caso em uma IES Privada de Minas Gerais

Thiago Rocha Faria Guimarães de Oliveira
Domingos Antônio Giroletti, Ester Eliane Jeunon

Pg.: 141-158 | Download PDF | Download PDF

V.11 - No.2 - May - Aug. 2018
Party organization and votes in the Legislative: Study of municipal organizations of the PT and PSDB in the state of São Paulo from the composition and geographic influence

Artur Junqueira Lascala
Bruno Mitio Assano Silva
Eduardo de Rezende Francisco

Pg.: 175-189 | Download PDF | Download PDF

V.11 - No.2 - May - Aug. 2018
Limited expansion of Marketing in the student market - A study on students' choices for undergraduate courses in an educational institution in the city of São Paulo

Aline Silva Duarte
Rafael Neto de Oliveira
Thaís Boccolini Paiva
Sérgio Luiz do Amaral Moretti
Sérgio Luis Ignácio de Oliveira

Pg.: 205-221 | Download PDF | Download PDF

V.11 - No.2 - May - Aug. 2018
Neuromarketing Strategies - Knowing Your Persuasion Techniques

Brenda Helena de Souza
Rogério Pohl

Pg.: 236-244 | Download PDF | Download PDF

V.10 - No.2 - May - Aug. 2017
Editorial marketing in the Balanço Geral program - The case study Ótica do Mercado

Mozarth Dias de Almeida Miranda
Victor Tomazinho Bartolazzi

Pg.: 124-135 | Download PDF | Download PDF

V.10 - No.2 - May - Aug. 2017
Far beyond fragrance - Exploring the store environment from a gender perspective

Marianny Jessica de Brito Silva
Isis Larissa Nóbrega Macêdo

Pg.: 154-169 | Download PDF | Download PDF

V.10 - No.2 - May - Aug. 2017
An interpretivist approach to sustainability based on narratives in the Mining Sector

Flavia Luzia Oliveira da Cunha Galindo
Barbara Maria Meneses Gomes

Pg.: 190-206 | Download PDF | Download PDF

V.10 - No.2 - May - Aug. 2017
Market regionalization of multinational food companies - Low-income consumer behavior in Recife-PE

Brenda Sales Meireles de Lemos
Tales Wanderley Vital

Pg.: 227-238 | Download PDF | Download PDF

V.09 - No.2 - May - Aug. 2016
Use of merchandising as a tool to increase sales

Pedro Chapaval Pimentel

Pg.: 73-84 | Download PDF | Download PDF

V.09 - No.2 - May - Aug. 2016
The election for deputies in 2014 - A new chamber, a new country

Maurício Tadeu Garcia

Pg.: 102-124 | Download PDF | Download PDF

V.09 - No.2 - May - Aug. 2016
Traditional versus modern: A comparative study on door-to-door and IVR methodological techniques in opinion polls

Gabriel Nunes Pires
Ingrid Peregrini Pacheco Pimentel
Mauricio José Serpa Barros de Moura
Bruno Augusto Silva Andrade

Pg.: 140-150 | Download PDF | Download PDF

V.08 - No.2 - Oct. 2015
Study on the Evaluation of the External Value of the Brand

Daniel Nascimento Pereira Silva

Pg.: 1-23 | Download PDF

V.08 - No.2 - Oct. 2015
Eduardismo, Lulismo's “Exit” and Electoral Commotion – What Motivated Paulo Câmara's Electoral Success for the Government of Pernambuco?

Adriano Oliveira
Gabriella Fidelis
Mariana Barros

Pg.: 46-65 | Download PDF

V.07 - No.2 - Oct. 2014
Measurement and Verification Scales: A Comparative Analysis of Likert and Phrase Completion Scales

Severino Domingos da Silva Júnior
Francisco José Costa

Pg.: 1-16 | Download PDF

V.07 - No.2 - Oct. 2014
The Dynamics of the Use of Social Networks in the Communication Process by Micro and Small Textile Companies: an Exploratory Study

Marcela Bortotti Favero
Francisco J. S. M. Alvarez

Pg.: 38-57 | Download PDF

V.07 - No.2 - Oct. 2014
Net Ativismo: Interfaces entre a Nova Opinião Pública e as Marcas

Livia Lancia Noronha Bellato

Pg.: 77-95 | Download PDF

V.06 - No.2 - Apr. 2013
NEW FAMILY ARRANGEMENTS: THE CONSUMPTION OF DINC COUPLES (DOUBLE INCOME, NO CHILDREN)

IARA SILVA DA SILVA
LILIANE ROHDE

Pg.: 33-44 | Download PDF

V.06 - No.2 - Apr. 2013
THE EFFECT OF ADVERTAINMENT ON THE CONSUMER: AN EXPLORATORY STUDY

MARÍLIA LARA MARCONDES MACHADO DE OLIVEIRA
EDSON CRESCITELLI

Pg.: 18-32 | Download PDF

V.04 - No.2 - Dec. 2011
POLITICAL CULTURE and CIVIC EDUCATION: POLITICAL CONFIDENCE BASED ON THE EXPERIENCE OF THE YOUNG PARLIAMENT

Gabriel Avila Casalecchi

Pg.: 41-46 | Download PDF

V.03 - No.2 - Sep. 2010
PERCEPTION OF INNOVATION IN B2B CONTEXTS: A TAXONOMY APPLIED TO LIVESTOCK TECHNOLOGY

ENEIDA BEZERRA SOARES RIBEIRO
PAULO HENRIQUE MÜLLER PRADO
JOSÉ CARLOS KORELO
DANIELLE MANTOVANI L.DA SILVA

Pg.: 18-31 | Download PDF

V.03 - No.2 - Sep. 2010
THREE DECADES OF THE CHURCHILL MODEL: USE OF CRONBACH'S ALPHA FACTORIALE ANALYSIS IN THE VALIDATION OF DATA COLLECTION INSTRUMENTS IN MARKETING

WAGNER JUNIOR LADEIRA

Pg.: 40-48 | Download PDF

V.02 - No.2 - Sep. 2009
SATURATION IN QUALITATIVE RESEARCH: EMPIRICAL ESTIMATE OF SIZING

HERMANO ROBERTO THIRYCHERQUES

Pg.: 20-27 | Download PDF

V.02 - No.2 - Sep. 2009
REFLECTIONS ON THE USE OF PROJECTIVE TECHNIQUES IN CONDUCTING QUALITATIVE RESEARCH IN MARKETING

ELIANE CRISTINE FRANCISCO-MAFEZZOLLI
CAROLINA FABRIS
CLARA MÁRCIA RIBEIRO
TATIANI SANTOS
MAYANA VIRGINIA VIÉGAS LIMA
ELDER SEMPREBOM
DOUGLAS FERNANDO BRUNETTA
PAULO H. MULLER PRADO
ELIANE BATISTA MADY

Pg.: 37-48 | Download PDF

V.17 - No.1 - Oct. 2015
Study on the Evaluation of the External Value of the Brand

Daniel Nascimento Pereira Silva

Pg.: 1-23 | Download PDF

V.17 - No.1 - Oct. 2015
Eduardismo, Lulismo's “Exit” and Electoral Commotion – What Motivated Paulo Câmara's Electoral Success for the Government of Pernambuco?

Adriano Oliveira
Gabriella Fidelis
Mariana Barros

Pg.: 47-65 | Download PDF

V.15 - No.1 - Oct. 2014
Measurement and Verification Scales: A Comparative Analysis of Likert and Phrase Completion Scales

Severino Domingos da Silva Júnior
Francisco José Costa

Pg.: 1-16 | Download PDF

V.15 - No.1 - Oct. 2014
The Dynamics of the Use of Social Networks in the Communication Process by Micro and Small Textile Companies: an Exploratory Study

Marcela Bortotti Favero
Francisco J. S. M. Alvarez

Pg.: 38-57 | Download PDF

V.15 - No.1 - Oct. 2014
Net Ativismo: Interfaces entre a Nova Opinião Pública e as Marcas

Livia Lancia Noronha Bellato

Pg.: 77-95 | Download PDF

V.12 - No.1 - Apr. 2013
THE EFFECT OF ADVERTAINMENT ON THE CONSUMER: AN EXPLORATORY STUDY

MARÍLIA LARA MARCONDES MACHADO DE OLIVEIRA
EDSON CRESCITELLI

Pg.: 18-32 | Download PDF

V.9 - No.1 - Jul. 2012
IMPACT OF THE DATA COLLECTION INSTRUMENT ON THE ANSWERS OBTAINED

Josmar Andrade
Renata Petrecca

Pg.: 39-45 | Download PDF

V.05 - No.1 - Sep. 2010
SLEEPER OR WARRIOR? PROFILES AND ATTITUDES OF MANAGERS THROUGH THE USE OF MARKETING INTELLIGENCE SYSTEM

CLÁUDIO LUIZ CHIUSOLI

Pg.: 08-17 | Download PDF

V.05 - No.1 - Sep. 2010
STATISTICAL PROCEDURES FOR DATABASE SEGMENTATION

FRANCISCO LOUZADA-NETO
CARLOS A. RIBEIRO DINIZ
CLOVIS CORREA DA COSTA
PAULO HENRIQUE F. DA SILVA
CAMILA R. DESTEFANI
ANA PAULA O. TEMPONI

Pg.: 32-39 | Download PDF

V.02 - No.3 - Sep. 2009
CONTRIBUTION OF MARKETING RESEARCH TO THE DEFINITION OF GOODS AND SERVICES PRICING STRATEGIES

LUIS PILLI

Pg.: 28-36 | Download PDF

V.02 – Nº.3 – Mar. 2009
YOUNG CONSUMER BEHAVIOR THROUGH VARIOUS MEDIA ALTERNATIVES

SILVIO TADEU BERTONCELLO
EDSON CRESCITELLI

Pg.: 8-19 | Download PDF