V.13 – Nº.1 – Jan.- Jun. 2020
Digital Transformation and the Fourth Industrial Revolution - Disruptive Innovation Theory - Essay

Norberto de Almeida Andrade
Giuliano Carlo Rainatto
Genésio Renovato da Silva Neto
Jucilene Moreira de Barros Faria

Pg.: 1-15 | Download PDF | Download PDF

V.13 – Nº.1 – Jan.- Jun. 2020
Plus Size Fashion Ads in Brazilian Retail - How Overweight Consumers Evaluate

João Henriques de Sousa Júnior
Francisco Vicente Sales Melo

Pg.: 32-42 | Download PDF | Download PDF

V.13 – Nº.1 – Jan.- Jun. 2020
Love Plastic - A Love Case for the Melissa Brand

Júlia Bragagnolo
Liliane Antunes Rohde
Frederike Monika Budiner Mette

Pg.: 60-77 | Download PDF | Download PDF

V.13 – Nº.1 – Jan.- Jun. 2020
The Influences of Persuasion Techniques on Online Consumer Purchasing Behavior in the Beauty Segment – Experimental Actions Applied on Instagram (IB Imports)

Isabela Mambreu de Souza Siqueira
Mozarth Dias Almeida Miranda
Thiara Mourão Fernandes da Costa

Pg.: 94-110 | Download PDF | Download PDF

V.12 - No.1 - Jan.- Apr. 2019
Competitiveness and Image of a Public Institution of Higher Education - A Study through its Identity

Nadia Dessupoio
Paulo Roberto da Costa Vieira
Irene Raguenet Troccoli

Pg.: 1-15 | Download PDF | Download PDF

V.12 - No.1 - Jan.- Apr. 2019
Anger, Desire for Revenge and Negative Word of Mouth - A Theoretical Review from the Perspective of Consumer Behavior on the Internet

Matheus Frohlich Marquetto
Marta Olivia Rovedder de Oliveira

Pg.: 23-36 | Download PDF | Download PDF

V.12 - No.1 - Jan.- Apr. 2019
Relationship Marketing on Social Media for Small Businesses

Bruna Serafim Moura

Pg.: 1-63 | Download PDF | Download PDF

V.12 - No.1 - Jan.- Apr. 2019
The Effects of Nostalgia on Consumer Loyalty

Carlos Filipe Arnaut de Carvalho
Flavio Santino Bizarrias
Marlette Cassia Oliveira Ferreira
Jussara da Silva Teixeira Cucato
Jussara Goulart da Silva

Pg.: 81-100 | Download PDF | Download PDF

V.11 - No.1 - Jan. - Apr. 2018
The Institutionalization of Project Management in the Science, Technology and Innovation Portfolio of the Brazilian Navy Command

Thiago Silva e Souza
Joaquim Filipe Ferraz Esteves Araujo

Pg.: 21-36 | Download PDF | Download PDF

V.11 - No.1 - Jan. - Apr. 2018
Governance and public policies - An exploratory study on the PAC and its implementation challenges from a municipal perspective

Gabriela Rabelo de Paula
Marcello Simão Branco
Ricardo Luiz Pereira Bueno

Pg.: 55-67 | Download PDF | Download PDF

V.11 - No.1 - Jan. - Apr. 2018
Validation of Measurement Scales in Administration

Eric David Cohen

Pg.: 85-103 | Download PDF | Download PDF

V.11 - No.1 - Jan. - Apr. 2018
Proposition of a theoretical model for the consumption of iconic global brands in the high economic power class with high and low cultural capital

Alex Pipkin

Pg.: 115-127 | Download PDF | Download PDF

V.10 - No.1 - Jan. - Apr. 2017
PCs versus smartphones: Study on differences between responses in collecting data in online dashboards

Cassiano Albuquerque
Carlos Ochoa
Enric Cid
Fernando Possidônio

Pg.: 15-27 | Download PDF | Download PDF

V.10 - No.1 - Jan. - Apr. 2017
Development and testing of a scale to assess the quality perceived by consumers of pay-TV services

Franklin Souza de Abreu
Gustavo Souki
Luiz Rodrigo

Pg.: 47-63 | Download PDF | Download PDF

V.10 - No.1 - Jan. - Apr. 2017
Customer retention and loyalty strategy in beauty salons in Belo Horizonte: A comparative study between target customers

Glesdiriana Ferreira da Cruz
Sandro Patrício Ananias

Pg.: 74-81 | Download PDF | Download PDF

V.09 - No.1 - Jan. - Apr. 2016
Trade union movement, communication and impact on representativeness from the point of view of the Federal University of Espírito Santo server

Alcimere Cristiani Degen Baptista
Dirce Nazaré Ferreira Andrade

Pg.: 1-11 | Download PDF | Download PDF

V.09 - No.1 - Jan. - Apr. 2016
Study on the formation of Portuguese preference for brands

Daniel Nascimento Pereira Silva
António Cardoso
Mário João Freitas de Sousa Basto

Pg.: 29-56 | Download PDF | Download PDF

V.08 - No.1 - Apr. 2015
Customer Satisfaction Research Methods: A Bibliometric Study

Janaína Aparecida Pavani Albanez
Sheila Farias Alves Garcia
Lesley Carina do Lago Attadia Galli

Pg.: 1-27 | Download PDF

V.08 - No.1 - Apr. 2015
Precision of Numerical Results in Quantitative Research: Reflections in the Fields of Social and Behavioral Sciences

Francisco José da Costa

Pg.: 46-61 | Download PDF

V.08 - No.1 - Apr. 2015
Consumption Behavior and Characteristics of the Use of Oral Hygiene Products: Exploratory Study with Undergraduate Students from Maceió

Edivaldo Pereira da Silva Filho

Pg.: 86-102 | Download PDF

V.07 - No.1 - Apr. 2014
Marketing Arguments in Investor Reports

Lílian Barros Pereira Campos
Nelson Reis Monteiro

Pg.: 1-18 | Download PDF

V.07 - No.1 - Apr. 2014
Health Promotion Policies: Profile Assessment and Customer Satisfaction at the Viva Vida Center in Minas Gerais

Arlete Aparecida de Abreu
Janderson Vaz Martins
Ricardo de Souza Sette

Pg.: 38-56 | Download PDF

V.07 - No.1 - Apr. 2014
Segmentation of the Brazilian Population

Rodrigo Otávio de Araújo Ribeiro
Bruna Suzzara Bueno de Miranda
Mariana Pereira Nunes
Livia Gomes Cruz

Pg.: 73-90 | Download PDF

V.07 - No.1 - Apr. 2014
Innovation in the Financial Market through the Use of Ethnographic Panel

Luciana Aguiar
Camilo Tellez-Merchan
Helen Wernik Nascimento
Mario Mattos
Suzana Amalfi
Mariel Deak

Pg.: 116-131 | Download PDF

V.07 - No.1 - Apr. 2014
The Distributor's Brand and Consumer Behavior: The Influence of Price, Quality and Promotions on the Purchase Report

Maria Zulmira Bessa Amorim Nascimento Cunha

Pg.: 143-158 | Download PDF

V.07 - No.1 - Apr. 2014
Analysis of Users Chatting About Beer on Twitter

Rodrigo Otávio de Araújo Ribeiro
Tarsila Gomes Bello Tavares
Daniel de Oliveira Cohen

Pg.: 174-195 | Download PDF

V.05 - No.1 - Apr. 2012
APPLICABILITY OF THE CHI-SQUARE AUTOMATIC INTERACTION DETECTION (CHAID) PROCEDURE FOR MARKET SEGMENTATION OF RESIDENTIAL ELECTRIC POWER CONSUMERS

Francisco Vicente Sales Melo
Luiz Carlos Murakami

Pg.: 39-46 | Download PDF

V.04 - No.1 - Mar. 2011
DETERMINANTS OF CONSUMERS' SATISFACTION IN CALL CENTER SERVICES: AN EMPIRICAL STUDY WITH BRAZILIAN CONSUMERS

SHEILA MOREIRA
CRISTINA GALAMBA MARREIROS
ANTÓNIO SOUZA

Pg.: 12-23 | Download PDF

V.04 - No.1 - Mar. 2011
DECISION-MAKING PROCESS FOR SPORTS SPONSORSHIP ACTIONS: DESCRIPTIVE ANALYSIS IN SPONSORING COMPANIES IN BRAZIL

MICHEL FAUZE MATTAR
MARCOS CORTEZ CAMPOMAR

Pg.: 39-50 | Download PDF

V.03 - No.1 - Mar. 2010
ADVERTISING OF LUXURY AND NON-LUXURY ARTICLES: A COMPARATIVE CONTENT ANALYSIS

SUZANE STREHLAU
MELBY KARINA ZUÑIGA HUERTAS

Pg.: 18-29 | Download PDF

V.03 - No.1 - Mar. 2010
REASONS FOR PURCHASING FURNITURE FOR RESIDENTIAL USE: AN EXPLORATORY STUDY BASED ON MASLOW'S PYRAMID

ILDA DE OLIVEIRA GÓES

Pg.: 41-48 | Download PDF

V.02 - No.1 - Mar. 2009
A LUXURY FOR EVERY BRAZIL

RICARDO MOURA
IZABELA GAZZOLA

Pg.: 18-24 | Download PDF

V.02 - No.1 - Mar. 2009
ANALYSIS OF CRITICAL INCIDENTS: PRACTICAL USE OF THIS METHODOLOGY IN A SURVEY OF USER SATISFACTION OF BANKING SERVICES

JANINE KUROSKI FISCHER
JERUSA BETINA SCHROEDER
GÉRSON TONTINI

Pg.: 38-46 | Download PDF

V.01 - No.1 - Sep. 2008
MINIMIZING RISKS IN SEGMENTATION STUDIES USING CLUSTER ENSEMBLES

LUIZ CAMPOS DE SÁ LUCAS

Pg.: 16-23 | Download PDF

V.01 - No.1 - Sep. 2008
PROPOSAL OF A MODEL FOR INFORMATION MANAGEMENT: CASE STUDY IN THE AREA OF MARKETING RESEARCH

LEANDRO LOMBARDI

Pg.: 42-55 | Download PDF

V.13 – Nº.1 – Jan.- Jun. 2020
Digital Transformation and the Fourth Industrial Revolution - Disruptive Innovation Theory - Essay

Norberto de Almeida Andrade
Giuliano Carlo Rainatto
Genésio Renovato da Silva Neto
Jucilene Moreira de Barros Faria

Pg.: 1-15 | Download PDF | Download PDF

V.13 – Nº.1 – Jan.- Jun. 2020
Plus Size Fashion Ads in Brazilian Retail - How Overweight Consumers Evaluate

João Henriques de Sousa Júnior
Francisco Vicente Sales Melo

Pg.: 32-42 | Download PDF | Download PDF

V.13 – Nº.1 – Jan.- Jun. 2020
Love Plastic - A Love Case for the Melissa Brand

Júlia Bragagnolo
Liliane Antunes Rohde
Frederike Monika Budiner Mette

Pg.: 60-77 | Download PDF | Download PDF

V.13 – Nº.1 – Jan.- Jun. 2020
The Influences of Persuasion Techniques on Online Consumer Purchasing Behavior in the Beauty Segment – Experimental Actions Applied on Instagram (IB Imports)

Isabela Mambreu de Souza Siqueira
Mozarth Dias Almeida Miranda
Thiara Mourão Fernandes da Costa

Pg.: 94-110 | Download PDF | Download PDF

V.12 - No.2 - May - Aug. 2019
Collaborative Economy: The Importance of Digital Platforms for Collaborative Consumption

Luciane de Carvalho Pereira
Carla Cardoso Marcelino

Pg.: 101-119 | Download PDF | Download PDF

V.12 - No.2 - May - Aug. 2019
Branded Content - Strategic Marketing Tool and its Impact on Consumers

Ana Carolina Wuensche Ciuffo Aguiar
Vivian Steinhäuser

Pg.: 142-159 | Download PDF | Download PDF

V.12 - No.2 - May - Aug. 2019
AMiner - Academic Research Metadata through Artificial Intelligence

Norberto de Almeida Andrade
Giuliano Carlo Rainatto
Genésio Renovato da Silva Neto
Jucilene Moreira de Barros Faria

Pg.: 172-186 | Download PDF | Download PDF

V.11 - No.2 - May - Aug. 2018
Fatores de influência na escolha da Instituição de Ensino Superior – Estudo de Caso em uma IES Privada de Minas Gerais

Thiago Rocha Faria Guimarães de Oliveira
Domingos Antônio Giroletti, Ester Eliane Jeunon

Pg.: 141-158 | Download PDF | Download PDF

V.11 - No.2 - May - Aug. 2018
Party organization and votes in the Legislative: Study of municipal organizations of the PT and PSDB in the state of São Paulo from the composition and geographic influence

Artur Junqueira Lascala
Bruno Mitio Assano Silva
Eduardo de Rezende Francisco

Pg.: 175-189 | Download PDF | Download PDF

V.11 - No.2 - May - Aug. 2018
Limited expansion of Marketing in the student market - A study on students' choices for undergraduate courses in an educational institution in the city of São Paulo

Aline Silva Duarte
Rafael Neto de Oliveira
Thaís Boccolini Paiva
Sérgio Luiz do Amaral Moretti
Sérgio Luis Ignácio de Oliveira

Pg.: 205-221 | Download PDF | Download PDF

V.11 - No.2 - May - Aug. 2018
Neuromarketing Strategies - Knowing Your Persuasion Techniques

Brenda Helena de Souza
Rogério Pohl

Pg.: 236-244 | Download PDF | Download PDF

V.10 - No.2 - May - Aug. 2017
Editorial marketing in the Balanço Geral program - The case study Ótica do Mercado

Mozarth Dias de Almeida Miranda
Victor Tomazinho Bartolazzi

Pg.: 124-135 | Download PDF | Download PDF

V.10 - No.2 - May - Aug. 2017
Far beyond fragrance - Exploring the store environment from a gender perspective

Marianny Jessica de Brito Silva
Isis Larissa Nóbrega Macêdo

Pg.: 154-169 | Download PDF | Download PDF

V.10 - No.2 - May - Aug. 2017
An interpretivist approach to sustainability based on narratives in the Mining Sector

Flavia Luzia Oliveira da Cunha Galindo
Barbara Maria Meneses Gomes

Pg.: 190-206 | Download PDF | Download PDF

V.10 - No.2 - May - Aug. 2017
Market regionalization of multinational food companies - Low-income consumer behavior in Recife-PE

Brenda Sales Meireles de Lemos
Tales Wanderley Vital

Pg.: 227-238 | Download PDF | Download PDF

V.09 - No.2 - May - Aug. 2016
Use of merchandising as a tool to increase sales

Pedro Chapaval Pimentel

Pg.: 73-84 | Download PDF | Download PDF

V.09 - No.2 - May - Aug. 2016
The election for deputies in 2014 - A new chamber, a new country

Maurício Tadeu Garcia

Pg.: 102-124 | Download PDF | Download PDF

V.09 - No.2 - May - Aug. 2016
Traditional versus modern: A comparative study on door-to-door and IVR methodological techniques in opinion polls

Gabriel Nunes Pires
Ingrid Peregrini Pacheco Pimentel
Mauricio José Serpa Barros de Moura
Bruno Augusto Silva Andrade

Pg.: 140-150 | Download PDF | Download PDF

V.08 - No.2 - Oct. 2015
Study on the Evaluation of the External Value of the Brand

Daniel Nascimento Pereira Silva

Pg.: 1-23 | Download PDF

V.08 - No.2 - Oct. 2015
Eduardismo, Lulismo's “Exit” and Electoral Commotion – What Motivated Paulo Câmara's Electoral Success for the Government of Pernambuco?

Adriano Oliveira
Gabriella Fidelis
Mariana Barros

Pg.: 46-65 | Download PDF

V.07 - No.2 - Oct. 2014
Measurement and Verification Scales: A Comparative Analysis of Likert and Phrase Completion Scales

Severino Domingos da Silva Júnior
Francisco José Costa

Pg.: 1-16 | Download PDF

V.07 - No.2 - Oct. 2014
The Dynamics of the Use of Social Networks in the Communication Process by Micro and Small Textile Companies: an Exploratory Study

Marcela Bortotti Favero
Francisco J. S. M. Alvarez

Pg.: 38-57 | Download PDF

V.07 - No.2 - Oct. 2014
Net Ativismo: Interfaces entre a Nova Opinião Pública e as Marcas

Livia Lancia Noronha Bellato

Pg.: 77-95 | Download PDF

V.06 - No.2 - Apr. 2013
NEW FAMILY ARRANGEMENTS: THE CONSUMPTION OF DINC COUPLES (DOUBLE INCOME, NO CHILDREN)

IARA SILVA DA SILVA
LILIANE ROHDE

Pg.: 33-44 | Download PDF

V.06 - No.2 - Apr. 2013
THE EFFECT OF ADVERTAINMENT ON THE CONSUMER: AN EXPLORATORY STUDY

MARÍLIA LARA MARCONDES MACHADO DE OLIVEIRA
EDSON CRESCITELLI

Pg.: 18-32 | Download PDF

V.04 - No.2 - Dec. 2011
POLITICAL CULTURE and CIVIC EDUCATION: POLITICAL CONFIDENCE BASED ON THE EXPERIENCE OF THE YOUNG PARLIAMENT

Gabriel Avila Casalecchi

Pg.: 41-46 | Download PDF

V.03 - No.2 - Sep. 2010
PERCEPTION OF INNOVATION IN B2B CONTEXTS: A TAXONOMY APPLIED TO LIVESTOCK TECHNOLOGY

ENEIDA BEZERRA SOARES RIBEIRO
PAULO HENRIQUE MÜLLER PRADO
JOSÉ CARLOS KORELO
DANIELLE MANTOVANI L.DA SILVA

Pg.: 18-31 | Download PDF

V.03 - No.2 - Sep. 2010
THREE DECADES OF THE CHURCHILL MODEL: USE OF CRONBACH'S ALPHA FACTORIALE ANALYSIS IN THE VALIDATION OF DATA COLLECTION INSTRUMENTS IN MARKETING

WAGNER JUNIOR LADEIRA

Pg.: 40-48 | Download PDF

V.02 - No.2 - Sep. 2009
SATURATION IN QUALITATIVE RESEARCH: EMPIRICAL ESTIMATE OF SIZING

HERMANO ROBERTO THIRYCHERQUES

Pg.: 20-27 | Download PDF

V.02 - No.2 - Sep. 2009
REFLECTIONS ON THE USE OF PROJECTIVE TECHNIQUES IN CONDUCTING QUALITATIVE RESEARCH IN MARKETING

ELIANE CRISTINE FRANCISCO-MAFEZZOLLI
CAROLINA FABRIS
CLARA MÁRCIA RIBEIRO
TATIANI SANTOS
MAYANA VIRGINIA VIÉGAS LIMA
ELDER SEMPREBOM
DOUGLAS FERNANDO BRUNETTA
PAULO H. MULLER PRADO
ELIANE BATISTA MADY

Pg.: 37-48 | Download PDF

V.13 – Nº.1 – Jan.- Jun. 2020
Digital Transformation and the Fourth Industrial Revolution - Disruptive Innovation Theory - Essay

Norberto de Almeida Andrade
Giuliano Carlo Rainatto
Genésio Renovato da Silva Neto
Jucilene Moreira de Barros Faria

Pg.: 1-15 | Download PDF | Download PDF

V.13 – Nº.1 – Jan.- Jun. 2020
Plus Size Fashion Ads in Brazilian Retail - How Overweight Consumers Evaluate

João Henriques de Sousa Júnior
Francisco Vicente Sales Melo

Pg.: 32-42 | Download PDF | Download PDF

V.13 – Nº.1 – Jan.- Jun. 2020
Love Plastic - A Love Case for the Melissa Brand

Júlia Bragagnolo
Liliane Antunes Rohde
Frederike Monika Budiner Mette

Pg.: 60-77 | Download PDF | Download PDF

V.13 – Nº.1 – Jan.- Jun. 2020
The Influences of Persuasion Techniques on Online Consumer Purchasing Behavior in the Beauty Segment – Experimental Actions Applied on Instagram (IB Imports)

Isabela Mambreu de Souza Siqueira
Mozarth Dias Almeida Miranda
Thiara Mourão Fernandes da Costa

Pg.: 94-110 | Download PDF | Download PDF

V.12 - No.3 - Sep.- Dec. 2019
Understanding the Mediation of Digital Platforms in the Sharing Economy

Alexandre Borba da Silveira
Norberto Hoppen

Pg.: 187-199 | Download PDF | Download PDF

V.12 - No.3 - Sep.- Dec. 2019
Smartphone and Benefits Sought by Consumers - A Descriptive Study

Lorena Righi Afonso
Claudio Alberto de Moraes

Pg.: 216-232 | Download PDF | Download PDF

V.12 - No.3 - Sep. - Dec. 2019
Feminine Stereotypes in Advertising - A Systematic Review of the Literature

Fernanda Almeida Marcon
Martin de La Martiniere Petroll
Ludmila Bandeira Lima Barros
Rudimar Antunes da Rocha

Pg.: 246-270 | Download PDF | Download PDF

V.11 - No.3 - Sep. - Dec. 2018
Career versus Motherhood - Regulating inequality in the labor market

Alisson Bittencourt Bueno de Camargo
Débora Pinheiro da Silva Montibeler

Pg.: 261-271 | Download PDF | Download PDF

V.11 - No.3 - Sep. - Dec. 2018
Social networks and digital influencers - A description of influences on digital consumption behavior

Guilherme Juliani de Carvalho

Pg.: 288-299 | Download PDF | Download PDF

V.11 - No.3 - Sep. - Dec. 2018
Mass Media X Digital Media - Which sector is the contemporary public migrating to?

Daniela Figueiredo Caneca

Pg.: 314-329 | Download PDF | Download PDF

V.10 - No.3 - Sep. - Dec. 2017
Comparison between two formulas used to calculate the engagement rate based on the percentage of views and the total number of fans

Vilson Gil Pillat
Valdir Gil Pillat

Pg.: 298-309 | Download PDF | Download PDF

V.10 - No.3 - Sep. - Dec. 2017
Relationship Marketing - A Premium Outlet Case Study

Alessandra Barroso Moreira

Pg.: 326-343 | Download PDF | Download PDF

V.10 - No.3 - Sep. - Dec. 2017
The formation of the researcher and the ethical construction of academic works in Administration, the perception of students and professors of a Graduate Program

Sílvio Luiz de Paula
Suiane Valença Brandão
Claudinete de Fátima Silva Oliveira Santos

Pg.: 358-374 | Download PDF | Download PDF

V.10 - No.3 - Sep. - Dec. 2017
Public-Private Partnerships and promotion of smart city initiatives - Insights from Rio de Janeiro

Renan Henrique de Oliveira
Monica Pinhanez

Pg.: 389-402 | Download PDF | Download PDF

V.09 - No.3 - Sep. - Dec. 2016
I can't live without it - When the cell phone stopped being superfluous1

Alessandro Martins Alves
Erick Silva Vasconcelos
Thiago G. Ramos
Dorival Soares da Mata-Machado

Pg.: 180-192 | Download PDF | Download PDF

V.09 - No.3 - Sep. - Dec. 2016
Semiotic analysis of cultural production as a way of understanding contemporary targets

Bruno Pompeu
Marcia Akinaga

Pg.: 214-234 | Download PDF | Download PDF

V.09 - No.3 - Sep. - Dec. 2016
Glocal Segmentation

Luiz Sá Lucas
Leonardo Soares
Wagner Esteves

Pg.: 245-257 | Download PDF | Download PDF

V.06 - No.3 - Oct. 2013
Why and How Students Complain: A Study on the Intentions and Implications of University Complaints

Tânia Modesto Veludo-de-Oliveira
Antonio Benedito de Oliveira Jr.
Rogerio Scabim Morano
Paulo Cesar Calábria
Omar Magalhães Dias

Pg.: 1-14 | Download PDF

V.06 - No.3 - Oct. 2013
Statistical Analysis of the Differentiation and Profitability Strategy of Companies in the Auto Parts Industry in Brazil

Viviane Chunques Gervasoni
George Bedinelli Rossi
Dirceu da Silva

Pg.: 34-45 | Download PDF

V.06 - No.3 - Oct. 2013
Promotion through pamphlets and the consumer's purchase decision: a quantitative-descriptive research

Karoline dos Santos Lino
Cynthia Cristina dos Santos
Diego Brizante dos Santos
Monik Mitsuko Matsumoto
Priscila Pennella Cardoso
Tamyres Matiko Yamamoto
Giuliana Isabella

Pg.: 67-87 | Download PDF

V.06 - No.3 - Oct. 2013
Analysis of Private Label Management in Medium-Sized Retailers

Daniela Vasconcelos Arruda
Vérica Marconi Freitas de Paula
Verônica Angélica Freitas de Paula

Pg.: 106-122 | Download PDF

V.06 - No.3 - Oct. 2013
Modeling and Predictive Monitoring of Municipal Elections in the City of São Paulo through the Decision Tree Technique

Claudia Sciortino de Reina
Diego Monteforte Pintor

Pg.: 148-166 | Download PDF

V.06 - No.3 - Oct. 2013
Influence of Nutritional Information on the Choice of Food Products: An Application of the Joint Analysis Technique

Ana Augusta Ferreira de Freitas
Mariana Chaves Pereira

Pg.: 187-199 | Download PDF

V.18 - No.1 - Apr. 2016
Trade union movement, communication and impact on representativeness from the point of view of the Federal University of Espírito Santo server

Alcimere Cristiani Degen Baptista
Dirce Nazaré Ferreira Andrade

Pg.: 1-11 | Download PDF | Download PDF

V.18 - No.1 - Apr. 2016
Study on the formation of Portuguese preference for brands

Daniel Nascimento Pereira Silva
António Cardoso
Mário João Freitas de Sousa Basto

Pg.: 29-56 | Download PDF | Download PDF

V.16 - No.1 - Apr. 2015
Customer Satisfaction Research Methods: A Bibliometric Study

Janaína Aparecida Pavani Albanez
Sheila Farias Alves Garcia
Lesley Carina do Lago Attadia Galli

Pg.: 1-27 | Download PDF

V.16 - No.1 - Apr. 2015
Precision of Numerical Results in Quantitative Research: Reflections in the Fields of Social and Behavioral Sciences

Francisco José da Costa

Pg.: 46-61 | Download PDF

V.16 - No.1 - Apr. 2015
Consumption Behavior and Characteristics of the Use of Oral Hygiene Products: Exploratory Study with Undergraduate Students from Maceió

Edivaldo Pereira da Silva Filho

Pg.: 86-102 | Download PDF

V.14 - No.1 - Apr. 2014
Marketing Arguments in Investor Reports

Lílian Barros Pereira Campos
Nelson Reis Monteiro

Pg.: 1-18 | Download PDF

V.14 - No.1 - Apr. 2014
Health Promotion Policies: Profile Assessment and Customer Satisfaction at the Viva Vida Center in Minas Gerais

Arlete Aparecida de Abreu
Janderson Vaz Martins
Ricardo de Souza Sette

Pg.: 38-56 | Download PDF

V.14 - No.1 - Apr. 2014
Segmentation of the Brazilian Population

Rodrigo Otávio de Araújo Ribeiro
Bruna Suzzara Bueno de Miranda
Mariana Pereira Nunes
Livia Gomes Cruz

Pg.: 73-90 | Download PDF

V.14 - No.1 - Apr. 2014
Innovation in the Financial Market through the Use of Ethnographic Panel

Luciana Aguiar
Camilo Tellez-Merchan
Helen Wernik Nascimento
Mario Mattos
Suzana Amalfi
Mariel Deak

Pg.: 116-131 | Download PDF

V.14 - No.1 - Apr. 2014
The Distributor's Brand and Consumer Behavior: The Influence of Price, Quality and Promotions on the Purchase Report

Maria Zulmira Bessa Amorim Nascimento Cunha

Pg.: 143-158 | Download PDF

V.14 - No.1 - Apr. 2014
Analysis of Users Chatting About Beer on Twitter

Rodrigo Otávio de Araújo Ribeiro
Tarsila Gomes Bello Tavares
Daniel de Oliveira Cohen

Pg.: 174-195 | Download PDF

V.8 - No.1 - Apr. 2012
APPLICABILITY OF THE CHI-SQUARE AUTOMATIC INTERACTION DETECTION (CHAID) PROCEDURE FOR MARKET SEGMENTATION OF RESIDENTIAL ELECTRIC POWER CONSUMERS

Francisco Vicente Sales Melo
Luiz Carlos Murakami

Pg.: 39-46 | Download PDF

V.6 - No.1 - Mar. 2011
DETERMINANTS OF CONSUMERS' SATISFACTION IN CALL CENTER SERVICES: AN EMPIRICAL STUDY WITH BRAZILIAN CONSUMERS

SHEILA MOREIRA
CRISTINA GALAMBA MARREIROS
ANTÓNIO SOUZA

Pg.: 12-23 | Download PDF

V.6 - No.1 - Mar. 2011
DECISION-MAKING PROCESS FOR SPORTS SPONSORSHIP ACTIONS: DESCRIPTIVE ANALYSIS IN SPONSORING COMPANIES IN BRAZIL

MICHEL FAUZE MATTAR
MARCOS CORTEZ CAMPOMAR

Pg.: 39-50 | Download PDF

V.04 - No.1 - Mar. 2010
LOCATION DECISION: STUDY OF POINT CHARACTERISTICS IN A DRUG CHAIN

LUIZ ANTONIO TITTON
EDGARD MERLO
MARILSON ALVES GONÇALVES
LUIZ GUILHERME RAVACCI PIRES

Pg.: 32-40 | Download PDF

V.02 - No.1 - Mar. 2009
EVOLUTION OF DIFFERENT TYPES OF MEDIA IN THE FUTURE: AN APPLICATION OF THE DELPHI TECHNIQUE

GUILHERME CALDAS DE CASTRO
CAMILA AROUXA DE SOUZA
ROSANA MOURA DE ANDRADE

Pg.: 8-17 | Download PDF

V.02 - No.2 - Mar. 2009
ETHNOGRAPHIC RESEARCH: A STUDY OF THE USE OF THIS INSTRUMENT BY MARKETING RESEARCH PROFESSIONALS

TANIA MAIA

Pg.: 26-36 | Download PDF

V.01 - Sep. 2008
THE MARKETING, OPINION AND MEDIA RESEARCH SECTOR IN BRAZIL

FAUZE NAJIB MATTAR

Pg.: 8-14 | Download PDF

V.01 - Sep. 2008
EXPERIENCE AT THE POINT OF SALE AND ITS INFLUENCE ON SATISFACTION, LOYALTY AND TRUST: AN ANALYSIS IN THE RETAIL BOOKSTORE SEGMENT

DIEGO GUILHERME BONFIM
FRANCISCO JOSÉ DA COSTA
ALEXANDRE SANTIAGO FREIRE
CALIANA BARROS MOREIRA
DAVI MONTEFUSCO DE OLIVEIRA

Pg.: 26-40 | Download PDF

V.17 - No.1 - Oct. 2015
Study on the Evaluation of the External Value of the Brand

Daniel Nascimento Pereira Silva

Pg.: 1-23 | Download PDF

V.17 - No.1 - Oct. 2015
Eduardismo, Lulismo's “Exit” and Electoral Commotion – What Motivated Paulo Câmara's Electoral Success for the Government of Pernambuco?

Adriano Oliveira
Gabriella Fidelis
Mariana Barros

Pg.: 47-65 | Download PDF

V.15 - No.1 - Oct. 2014
Measurement and Verification Scales: A Comparative Analysis of Likert and Phrase Completion Scales

Severino Domingos da Silva Júnior
Francisco José Costa

Pg.: 1-16 | Download PDF

V.15 - No.1 - Oct. 2014
The Dynamics of the Use of Social Networks in the Communication Process by Micro and Small Textile Companies: an Exploratory Study

Marcela Bortotti Favero
Francisco J. S. M. Alvarez

Pg.: 38-57 | Download PDF

V.15 - No.1 - Oct. 2014
Net Ativismo: Interfaces entre a Nova Opinião Pública e as Marcas

Livia Lancia Noronha Bellato

Pg.: 77-95 | Download PDF

V.12 - No.1 - Apr. 2013
THE EFFECT OF ADVERTAINMENT ON THE CONSUMER: AN EXPLORATORY STUDY

MARÍLIA LARA MARCONDES MACHADO DE OLIVEIRA
EDSON CRESCITELLI

Pg.: 18-32 | Download PDF

V.9 - No.1 - Jul. 2012
IMPACT OF THE DATA COLLECTION INSTRUMENT ON THE ANSWERS OBTAINED

Josmar Andrade
Renata Petrecca

Pg.: 39-45 | Download PDF

V.05 - No.1 - Sep. 2010
SLEEPER OR WARRIOR? PROFILES AND ATTITUDES OF MANAGERS THROUGH THE USE OF MARKETING INTELLIGENCE SYSTEM

CLÁUDIO LUIZ CHIUSOLI

Pg.: 08-17 | Download PDF

V.05 - No.1 - Sep. 2010
STATISTICAL PROCEDURES FOR DATABASE SEGMENTATION

FRANCISCO LOUZADA-NETO
CARLOS A. RIBEIRO DINIZ
CLOVIS CORREA DA COSTA
PAULO HENRIQUE F. DA SILVA
CAMILA R. DESTEFANI
ANA PAULA O. TEMPONI

Pg.: 32-39 | Download PDF

V.02 - No.3 - Sep. 2009
CONTRIBUTION OF MARKETING RESEARCH TO THE DEFINITION OF GOODS AND SERVICES PRICING STRATEGIES

LUIS PILLI

Pg.: 28-36 | Download PDF

V.02 – Nº.3 – Mar. 2009
YOUNG CONSUMER BEHAVIOR THROUGH VARIOUS MEDIA ALTERNATIVES

SILVIO TADEU BERTONCELLO
EDSON CRESCITELLI

Pg.: 8-19 | Download PDF

V.13 - No.1 - Oct. 2013
Why and How Students Complain: A Study on the Intentions and Implications of University Complaints

Tânia Modesto Veludo-de-Oliveira
Antonio Benedito de Oliveira Jr.
Rogerio Scabim Morano
Paulo Cesar Calábria
Omar Magalhães Dias

Pg.: 1-14 | Download PDF

V.13 - No.1 - Oct. 2013
Statistical Analysis of the Differentiation and Profitability Strategy of Companies in the Auto Parts Industry in Brazil

Viviane Chunques Gervasoni
George Bedinelli Rossi
Dirceu da Silva

Pg.: 34-45 | Download PDF

V.13 - No.1 - Oct. 2013
Promotion through pamphlets and the consumer's purchase decision: a quantitative-descriptive research

Karoline dos Santos Lino
Cynthia Cristina dos Santos
Diego Brizante dos Santos
Monik Mitsuko Matsumoto
Priscila Pennella Cardoso
Tamyres Matiko Yamamoto
Giuliana Isabella

Pg.: 67-87 | Download PDF

V.13 - No.1 - Oct. 2013
Analysis of Private Label Management in Medium-Sized Retailers

Daniela Vasconcelos Arruda
Vérica Marconi Freitas de Paula
Verônica Angélica Freitas de Paula

Pg.: 106-122 | Download PDF

V.13 - No.1 - Oct. 2013
Modeling and Predictive Monitoring of Municipal Elections in the City of São Paulo through the Decision Tree Technique

Claudia Sciortino de Reina
Diego Monteforte Pintor

Pg.: 148-166 | Download PDF

V.13 - No.1 - Oct. 2013
Influence of Nutritional Information on the Choice of Food Products: An Application of the Joint Analysis Technique

Ana Augusta Ferreira de Freitas
Mariana Chaves Pereira

Pg.: 186-199 | Download PDF